Apple subsidiary FileMaker, which makes the popular “cross-platform relational database” of the same name, just launched a new ad, reuniting several stars from the U.S. version of hit comedy The Office.
Titled “Farm Time,” the ad stars Kate Flannery, Leslie David Baker, and Paul Lieberstein, who play Meredith, Stanley and Toby respectively. It borrows from the format of the failed The Office spinoff, The Farm, and tells the story of a news reporter who investigates a root vegetable farm whose success is attributed to their use of FileMaker.
Check it out below.
https://www.youtube.com/watch?v=tbAwijlozZQ
Originally, it was thought that this might be part of a more ambitious multi-part Apple ad, starring some of the key actors from The Office. While that hasn’t turned out to be the case, it’s still a fun reunion of the characters in an extended web-only ad that shows off a few of FileMaker’s main features.
FileMaker Go 16, the latest iOS version, is available to download from the iOS App Store now.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
2 responses to “Stars of The Office reunite for Apple’s new FileMaker ad”
how incredibly dull
This couldn’t be worse. Um, first off Dwight is the beet farmer and he’s not even in it. But forget that, Apple is killing me with this crappy programming. I’m a huge fanboy and I want to get on the band wagon but they are not making it easy. Tim needs to fire whoever’s in charge of new programming, because it’s horrible. If they aren’t going to buy Netflix, they should look into poaching some talent.