(Larger version here.)
Norwegian Mac support company Teknograd likes to have fun with its advertising campaigns, and this latest one is the cleverest idea yet.
In recent years they’ve had a series of ads showing a Mac desktop where the Hard Disk is under attack from a mass of files and folders. But for this year’s campaign, they wanted something new that made use of the default Leopard desktop wallpaper.
The result is these TIE fighters, created by advertising agency TBWA. I asked them how they did it – surely not with real icons on a real desktop? No.
“We have photoshopped this, in almost 400 layers, but each folder is named individually, so it was a hell of a lot work. Martin Holm, the illustrator and art director, just passed out when we asked him how long time it took,” they told me.
Giles Turnbull is a freelance writer in England. He also writes for the Press Association and The Morning News. You can find out more at his website, and follow him on Twitter @gilest.
