Startled by the rumors that Apple intends to launch its own streaming television today the rest of the industry is already reacting: Sony intends on launching its own music and video subscription service tonight.
According to a report by the Financial Times, Sony’s new service will launch on its PlayStation 3 video game console at first, and then gradually creep out to other Sony-brand, internet-connected devices like Sony Walkman players, Vaio computers, Bravia TVs and even Sony Ericsson mobile phones.
Sony’s not the only one setting up shop with a streaming media subscription service: Amazon is also apparently inking some deals right now to allow it to stream television shows and movies, speaking with NBC Universal, Time Warner, News Corp and Viacom.
It certainly seems like other companies think Apple’s got a big announcement up their sleeves for later today, and are scrambling to catch up.
[via 9to5Mac]
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
