A potentially big development for Apple-focused content creators is on display at 2025 NAMM Show, as Shure shows off the new MV7i Smart Microphone and Interface it first unveiled earlier this month at CES 2025, calling it a first of its kind.
The innovative $350 mic brings professional-grade two-channel recording capabilities to Apple’s ecosystem, eliminating the need for a separate audio interface. You can plug an XLR mic or instrument right into Shure’s new mic. And you can connect it to Apple devices via USB-C to work with tracks using Shure’s MOTIV audio and video apps.
Shure MV7i Smart Microphone and Interface
Shure's new smart mic includes a built-in audio interface for easy 2-channel recording. Plug another mic or instrument into it via XLR and 1/4-connectors and connect to your Mac, iPad or iPhone via USB-C.
- Simplifies pro-level 2-channel recording
- Eliminates need for separate audio interface
- Easy to use with Apple devices
- Connects to one XLR mic or instrument; not for advanced recording for multiple mics and instruments
The new MV7i, among Shure’s wares at NAMM Show, stands out in the Apple accessories market by offering MFi certification and seamless integration with iOS devices through USB-C connectivity. The microphone’s built-in interface allows users to connect a second XLR microphone or instrument directly to the MV7i, creating a compact, all-in-one recording solution that’s particularly valuable for mobile creators using Apple devices. It also works with Windows and Android devices.
The MV7i’s sleek metal chassis and color-customizable LED touch panel complement Apple’s design aesthetic while providing professional features. These include built-in combo XLR and 1/4-inch input with 60dB gain and 48V phantom power, USB-C output for direct connection to modern Apple devices, intuitive touch panel controls for quick adjustments during recordings and dual-channel LED display for visual monitoring.
Revolutionary features for iOS recording
Photo: Shure
Building on the success of its predecessor, the MV7+, the MV7i introduces several Apple-friendly features that make it an ideal companion for iOS and macOS users. The MOTIV Mix mobile app for iOS devices enables users to record two channels of audio directly into their iPhones or iPads. This integration allows for professional-quality recordings without the complexity of traditional recording setups.
The microphone’s digital signal processing (DSP) engine includes features that complement Apple’s emphasis on user experience and sound quality:
- Auto Level Mode with SmartGate Technology automatically adjusts gain based on the recording environment. That helps iOS users recording in various locations.
- Real-Time Denoiser actively reduces background noise. That’s perfect for recording in busy urban environments or home offices.
- Digital Popper Stopper eliminates plosive vocal sounds without requiring a pop filter/screen.
- Adjustable Reverb offers three customizable reverb types, enhancing recording flexibility.
Versatile recording modes for Apple workflows
The MV7i offers three distinct output configurations that can cater to different Apple-centric workflows:
- Mixdown Mode combines the microphone and mono input into a single output, perfect for quick recordings on iPhone or iPad.
- Multi-Track Mode provides separate mono tracks for the microphone and XLR/1/4-inch input, ideal for post-production in Logic Pro or GarageBand.
- Stereo Mode creates a single stereo track, particularly useful for voiceovers in Final Cut Pro or iMovie projects.
Shure MV7i Smart Microphone and Interface: Mobile innovation
For Apple’s mobile users, the MV7i represents a step forward in portable recording technology. The microphone can connect directly to iPhones and iPads via USB-C, allowing creators to record professional-quality audio anywhere. The MOTIV Audio and MOTIV Video apps, available on the App Store, provide additional control over DSP settings and recording parameters.
Each MV7i comes with a 3-meter USB-C to USB-C cable, making it ready to use with the latest Apple devices right out of the box. This thoughtful inclusion ensures compatibility with the current generation of Apple products while future-proofing the investment for content creators.
You can buy theShure MV7i Smart Microphone and Interface on Amazon currently for $364.56.
Shure's new smart mic includes a built-in audio interface for easy 2-channel recording. Plug another mic or instrument into it via XLR and 1/4-connectors and connect to your Mac, iPad or iPhone via USB-C.
- Simplifies pro-level 2-channel recording
- Eliminates need for separate audio interface
- Easy to use with Apple devices
- Connects to one XLR mic or instrument; not for advanced recording for multiple mics and instruments
Buy from: Amazon
Source: Shure
