If you thought Apple was bound to announce iTunes in the cloud today, think again: Steve Jobs himself just said Apple is very wary of going streaming only right now.
“We are very skeptical of anything cloud- or streaming- related at the moment,” said Jobs in his introduction to iTunes 10.
It’s obviously not from want of trying… Apple’s been scrambling with its new data center to make just that happen. Apple is cynical because of the likes of the RIAA and MPAA gumming up the works with pointless legal wrangling.
iTunes 10 might not be in the cloud. But if Apple has its druthers, iTunes 11 certainly won’t be.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
