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Retrevo: An iPad Isn’t As Sexy As A Book

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gadgetology_11Feb08_chart1HIREZ

Sorry, guys. If you want to woo that random slice of scrumptious across the cafe, making eyes at her over your iPad isn’t the way to do it: you’d be better off pulling out your MacBook Air.

So says Retrevo, who have asked consumers in time for Valentine’s Day if they notice other people’s gadgets, and how likely they are to be attracted to someone based upon that gadget.

As you can see, according to Retrevo’s results, reading a book is sexier than e-reading your iPad. An iPhone or MacBook is the most likely gadget to get you some action. As for showing an interest in the creative arts, it seems universal: artists give pretty much everyone a big rubbery one.

Notice that the results, though, are heavily skewed towards men finding a girl attractive if she’s reading, drawing or using a gadget. The fairer sex, on the other hand, seems less interested in the superficial traits implied by an iPhone 4, iPad, drawing easel or volume of Sartre.

In other words, if you’re a girl and want a guy to notice you, play the geek. Guys? As usual, you’re out of luck: women just aren’t superficial enough to be easily seduced. Or so my girlfriend keeps telling me.

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