ABC Disney and Fox have given Apple a ‘go’ signal on a plan to sell 99-cent episodes via iTunes. However, the agreement is limited and is being labeled as “experimental.” The limited agreement is expected to be announced Wednesday, alongside a redesigned $99 Apple TV as part of a media event called by the Cupertino, Calif. company.
The Wall Street Journal, citing “people familiar with the matter,” reports Fox has agreed to offer Apple shows it “both produces and airs,” including series such as “Bones” and “Glee.” The limitation is in light of concern some networks have expressed that the 99-cent pact could hurt lucrative re-run agreements.
While Disney, where Apple CEO Steve Jobs is the largest shareholder, was expected to join the 99-cent push, Fox Network owner Rupert Murdoch was seen as a swing-vote. Murdoch is interested in supporting Apple due to the News Corp leader’s view that the iPad is a potential tool to bolster the sagging newspaper industry.
[AppleInsider, WSJ]
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
