The iPad is eating into the Kindle’s market, prompting analysts Tuesday to announce the Amazon e-reader has a “rapidly diminishing lead” over the Apple tablet. The iPad’s e-reader market share doubled between August and November, while the Kindle’s 62 percent fell tpo 47 percent over the same time.
In a poll of consumers, ChangeWave found the iPad’s market share rose from 16 percent in August to 32 percent in November. At the same time, 75 percent of iPad owners said they are “very satisfied” with the tablet, versus 54 percent for the Kindle.
The iPad also edged-out the Kindle when ChangeWave asked consumers which e-reader they’d likely purchase in the next 90 days. Some 42 percent of the survey group intend to buy an iPad, compared to 33 percent for the Amazon device.
The findings come despite an aggressive campaign by Amazon to make consumers question the iPad’s suitability as an e-reading device. The online bookseller launched a series of television commercials poking fun at the iPad as favored by geeks while the Kindle was linked to bikini-clad beauties lounging by the pool. The campaign appears to have partial success. The Kindle is favored for eBooks, but the iPad leaves the Amazon device in the dust when it comes to reading newspapers, magazines and blogs.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
23 responses to “Report: Amazon Kindle ‘Rapidly’ Losing Market Share to iPad”
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Money Maker
wonder how much of those ipad owners use the kindle app?
I was wondering the exact same thing. I know a number of people who have an iPad and use it as an eReader, yet they use the Kindle app so that they can get their books on any platform.
I have a tablet but I just bought a kindle. The 1 month battery was the selling point.