Like a Terminator in a downhill marathon, the runaway sales of the iPhone 6 and 6 Plus aren’t slowing down in a hurry.
Analysts expect Apple’s smartphone to trample all competition in its path this quarter, with massive sales of more than 50 million units.
A new report in the Korean press dials into specific figures. UBS is forecasting that Apple will sell 58 million iPhones this quarter. Barclays and J.P. Morgan are placing their best guesstimate closer to 54 million. However, both of these are acknowledged as conservative estimates, meaning Apple could certainly sell more, once again outperforming Wall Street expectations.
By comparison, last year Apple posted sales of 34.7 million iPhones in Q1. That hammers home just how significant the larger iPhones have been for the company’s bottom line.
What is good for Apple, of course, is decidedly less so for many rivals, particularly at the top end of the smartphone market. Samsung in particular is just starting to regain its composure, with strong retailer preorders of the Galaxy S6 and S6 Edge reported. Another strong quarter for Apple is likely to be a considerable burden for the South Korean tech company.
Up until now, the iPhone 6 and 6 Plus have sold a total of 66.5 million units. We eagerly anticipate the reports that they have cleared the 100 million mark.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
4 responses to “Predicted 58 million iPhone sales will crush the competition this quarter”
I keep on going to the Apple Store to check out the 6/6+, even though I have a iPhone 6, I still check out the 6+. I figured that the 6+, for me, is just too big, but the 6 is actually getting a little small for me. At first, it was perfect, but I think I would actually want a phone that was smack dab right in between, like a 5.1 or 5.2 inch. I know Apple probably won’t change the screen size to that, but for me, I think the ultimate size would be right in between the two.
Why limit yourself to apples ill fitting offerings?
is this surprising?
That will add more fuel to the fire of how Apple is too dependent upon the iPhone for revenue. No matter how good Apple does, the bears will be out in force. Even if Apple sells far more iPhones than loss of unit sales they’ll take with the iPad, Wall Street will focus on the iPad losses. All Wall Street is interested in is how Android and currently Windows tablets are gaining in market share and leaving Apple in the dust. Apple is definitely going to have to make some headway with AppleWatch to increase their revenue. I’m not sure if it’s even possible for Apple to improve all its sales numbers across the board but Wall Street thinks they should be able to. I hope the Apple/IBM union will eventually help spur iPad sales in the corporate world. There likely won’t be any surge in consumer-based iPad sales at this rate.