Every year, we see some fancy new Android handset try to challenge the iPhone camera, whether it be in sheer number of megapixels or some smart AI image processing technology.
However, Vic Gundotra, Google’s former senior vice president of social, says there’s only serious contender when it comes to making him replace his DSLR: the iPhone.
Photo: Facebook/Vic Gundotra
iPhone camera: A DSLR replacement
In a Facebook post Sunday, Gundotra praised the iPhone 7 as “the end of the DSLR for most people,” and credited Apple with doing a “great job” delivering “stunning” images. If you think he wasn’t making a direct comparison to Android, think again! When called to defend the iPhone 7 against the Samsung Galaxy S8, Gundotra wrote this:
“Here is the problem: It’s Android. Android is an open source (mostly) operating system that has to be neutral to all parties. This sounds good until you get into the details. Ever wonder why a Samsung phone has a confused and bewildering array of photo options? Should I use the Samsung Camera? Or the Android Camera? Samsung gallery or Google Photos?
It’s because when Samsung innovates with the underlying hardware (like a better camera) they have to convince Google to allow that innovation to be surfaced to other applications via the appropriate API. That can take YEARS.
Also the greatest innovation isn’t even happening at the hardware level – it’s happening at the computational photography level. (Google was crushing this 5 years ago – they had had “auto awesome” that used AI techniques to automatically remove wrinkles, whiten teeth, add vignetting, etc… but recently Google has fallen back).
Apple doesn’t have all these constraints. They innovate in the underlying hardware, and just simply update the software with their latest innovations (like portrait mode) and ship it.
Bottom line: If you truly care about great photography, you own an iPhone. If you don’t mind being a few years behind, buy an Android.”
The idea that Apple is leading the way with its camera technology isn’t new. Nor is criticism of Android’s toxic hellstew of fragmented technologies. But when the criticism/praise (depending on which company you are) comes from a former senior Google exec, it’s probably worth listening to.
More upgrades on the way
For what it’s worth, the iPhone 8 is likely to get considerable camera upgrades. According to rumors, instead of positioning the iPhone 8 camera’s dual lenses side-by-side (as in the iPhone 7 Plus), Apple might move the zoom lens below the wide-angle lens. Well-known leaker Sonny Dickson’s alleged iPhone 8 schematic has shown the flash LED will be placed underneath both lenses. A previous leak suggested it would be positioned in between the two lenses.
Apple has also used machine learning to help improve photography through smart software, without requiring major hardware upgrades.
What’s your assessment on the state of smartphone cameras in 2017? Leave your comments below.
Via: Business Insider
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
3 responses to “Ex-Google exec: People who care about photography own an iPhone”
Who proof reads these articles?
“Ex-Google exec: People who care about photography own an iPhone”
People who care about photography may own an iPhone (or any other smartphone), but people who care about GOOD photography do not rely on their phone. There is no smartphone in the world at this time that has anything CLOSE to the low-light, depth-of-field, aperture or shutter capabilities of even a mid-range dedicated camera. Can you get a reasonably good, sharp photo in daylight with an iPhone? Of course. Selphies at graduation or concerts or at a birthday party? Certainly! But can you take a photo in low light and manipulate it later, or print it in any reasonable or larger size? No, unless you want a crappy photo.
There must be a reason it’s often the “EX-executives” who pontificate this way. But for a serious photographer, there is no substitute for good-quality big glass, a large sensor (meaning larger than half-a-fingernail), and the ability to manipulate aperture, shutter speed and ISO.
you keep thinking that Mr Ex _google Exec. People like to have choices, not be told what to purchase and be stuck with what little comes with it. Apple’s proprietary devices make it ridiculous and restricted. Guess they still have not learned that. smh