Parallels Launches “Why Choose?” Marketing Campaign, Video Contest

Parallels, Inc., those bright kids in Renton, Washington who are so good at making Windows run nicely inside of Mac OS X, have just launched a new marketing campaign, “Why Choose?” for their Parallels Desktop product. The video, viewable above, depicts a rather satisfied fellow who refuses to compromise: He eats pizza while getting marked up for plastic surgery, he smokes while jogging, and he tries to have two women in his life (guess which one doesn’t work out? Hint: It’s not the jogging).

It’s a cute video, as well as the launching point for a pretty rad crowdsourcing video contest. The company is soliciting promo videos of three minutes or less along the “Why Choose?” theme. Other than that, the boundaries are pretty wide open. Official rules are at the company’s website, and the winner will receive a 17″ MacBook Pro, a Sony HD HandyCam and a trip for two to MacWorld. Runners-up can pick up a MacBook or an iPhone, too. Entries are due by Dec. 9, but you can get, um…a t-shirt…if you’re among the first 100 entrants. Who’s in? Everyone knows Mac users are the most creative folks in the world, so flex your power!

Pete Mortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!