Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.
Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.
Certain iPhone models have been barred for sale in China, but a similar ban in the U.S. isn’t totally out of the question. The U.S. International Trade Commission has said that it plans to review a previous ruling stating that a ban on iPhone imports was not in the interests of the general public — even in the event that Apple infringed on a Qualcomm patent.
Apple and Qualcomm have been battling it out for much of the past two years. They are scheduled to meet in court next April.
The ability to code is becoming an increasingly important skill, and the sooner you start learning, the better. That’s why you should introduce your little ones to Tynker Junior, the app that teaches them the fundamentals of coding from as young as four.
Inspired by the award-winning Tynker programming language, which has been used by over 60 million kids worldwide, the new iPad app uses puzzles and games to make learning fun and easy.
iPhone sales may be slowing down, but investors have held onto promising data points like Apple’s impressively growing Services division. According to some, this burgeoning part of Apple’s business even has the potential to make up 40 percent of the company’s gross profits by fiscal 2020.
Macquarie Research analyst Benjamin Schachter isn’t quite so smitten, however. In a new note to clients, Schachter claims that growth in the Services division is about to start slowing down.
Pokémon Go has finally added Trainer Battles, giving players the opportunity to fight against their friends.
Developer Niantic first made battles available to level 40 players, but they are now accessible to those as low as level 10. Here’s everything you need to know about battling your friends.
Apple will open a new 133-acre campus in Austin, Texas — approximately 1,500 miles from its Apple Park headquarters in Cupertino.
The $1 billion headquarters will initially house 5,000 employees, although this number will eventually expand to 15,000 people. Apple also plans new sites in Seattle, San Diego, and Culver City, California.
It’s been an unmistakable trend for the past five years: iPhones are getting physically larger. Given the popularity of “phablets,” that makes perfect sense — but it’s not for everyone.
One of those people is designer Dongjae “Krystofer” Kim. Kim recently put together a concept design for what a mini version of the current iPhones might look like. And it’s actually pretty darn neat. Check it out below.
It looks like my Cult of Mac colleague Killian’s endless hours spent feverishly Googling the word “Fortnite” like a battle royale-loving version of The Shining‘s Jack Torrance have paid off.
That’s because Google has released its annual “Year in Search” results, and it seems that the ultra popular Fortnite game is one of the year’s most sought-after topics.
A 2019 iPhone model reportedly will sport a display made by Samsung that has the touch panel integrated into the OLED, rather than layered on top.
If true, the technology will make one of next year’s iOS handsets thinner and lighter, but not all of them.
Apple’s TV team just hired seasoned Hollywood executive to lead its casting efforts for its many TV shows currently in development. Tamara Hunter, the vice president of casting at Sony Pictures Entertainment, is reportedly leaving her post to join Apple as the head of casting.
The Apple Store in Atlanta’s Lenox Mall is apparently getting a big upgrade.
An illustration of a new store coming to this high-end mall has surfaced, and while it doesn’t yet have an Apple logo, the company’s familiar design is very much in evidence.
A customer brought an idea to his iPhone provider in Russia: What if you could make the iPhone and Apple Watch into one device?
The client now has his iPhone-watch mashup and you can, too, for $21,130.
Qualcomm and Intel could both soon lose out on Apple’s wireless chip business completely.
After switching from Qualcomm modems to Intel modems (and causing a huge legal war in the process), Apple is reportedly looking to build more wireless chips on its own. The company is staffing up in San Diego and based on one job listing, the team is working on a cellular modem chip.
iPhone suppliers will reportedly consider moving away from China is U.S. trade tariffs hit 25 percent.
Sources say they will remain even if the U.S. introduces a 10 percent tax on smartphones, but they could be forced to “reassess the situation” should the Trump administration impose a higher rate on imported goods.
Apple is planning to launch its own paid magazine and newspaper subscription service, which will serve as a premium part of the existing Apple News app.
It is based on Texture, the $9.99 a month magazine service Apple purchased back in March. As happened with the Beats Music technology that went into Apple Music, Apple will use its acquisition as the basis for its own branded product offering.
Infinity Blade is back just days after being pulled from the App Store — but not as you might have expected. It’s now a crazy sword that can be found inside Fortnite Battle Royale.
The limited-time item was added in yesterday’s patch — the first since the introduction of season seven — and it gives a single player a huge advantage in each game. Unsurprisingly, it’s already causing chaos in competitive play.
Apple is offering promo codes to Apple Music customers, giving them money off the HomePod smart speaker in time for the holidays.
So far, users in the U.K. have reported receiving the offer for 50 British pounds ($63) off the full price of a HomePod. The offer runs through December 16, giving would-be purchasers until the end of the week to take advantage. It’s not clear how many markets Apple will offer the discount in.
This year’s Facebook congressional hearing highlighted just how little many lawmakers know about the technology which dominates our lives.
That seemingly didn’t change during yesterday’s House Judiciary Committee hearing with Google CEO Sundar Pichai. At one point in proceedings 69-year-old Republican Congressman Steve King expressed his disappointment to Pichai that his 7-year-old daughter had been shown a photo of her grandfather with some unflattering language on her iPhone.
“Congressman, the iPhone is made by a different company,” Pichai said.
Tim Cook has admitted that Apple Pay hasn’t taken off quite as quickly as he would like. But that’s not stopping the European Commission from threatening that Apple’s mobile payments service could face challenges if it gets much more dominant.
Speaking this week, European Competition Commissioner Margrethe Vestager said that, while at “first glance, we couldn’t see Apple being dominant,” it will face ongoing scrutiny regarding Apple Pay.
Ed Dentel has become the poster child for the new ECG function of the Apple Watch. He installed the recent update that allowed this wearable to check the electrical activity of his heart and it immediately told him he had a problem.
At first he thought the new technology was faulty. Instead, the fault was his heart.
We’ve shown you the best gifts for iPhone, iPad, and Apple Watch users, but what if the person you’re buying for is a long-time Apple fan whose first love was the Mac? Then you should start your shopping right here!
This guide is filled with awesome accessories and gadgets that every Mac addict will enjoy. We’ve handpicked only the best — things we’ve used, reviewed, and would recommend — so that you can be sure your hard-earned cash is being well spent.
Check out our gift guide selections for Mac users below.
There’s always another version of iOS in the pipeline. Just a few days after iOS 12.1.1 brought improvements to FaceTime and Face ID, the public can now download the first beta of the upcoming replacement.
Apple is equally diligent about macOS updates. The initial beta version of macOS Mojave 10.14.3 also just debuted to the general public.
A pair of companies critical in producing the iPhone enjoyed very strong sales in November. While not definite, this is a clear hint that the recent pessimism about sales of Apple’s handsets is unjustified.
Apple’s share price has dropped about 25 percent in the past couple of months on previous equally vague but negative reports.
The most recent macOS Mojave update suggests we’ll soon see new AMD Vega GPUs coming to the Mac.
Apple recently introduced a refreshed MacBook Pro with faster Vega graphics chips, and it seems those GPU upgrades will continue in early 2019 for other machines in the company’s lineup.
Google’s amazing Lens technology has finally landed on iPhone, more than a year after making its debut on Android.
You can use it inside the Google app to identify objects in the real world. It’s also capable of scanning barcodes, recognizing contact information, and more.