Last year, iPhone users in the U.S. spent an average of $100 on in-app purchases and premium apps for the first time, according to data published Wednesday by app analytics firm Sensor Tower.
This figure was up $21 on the $79 average spent in 2018. It does not cover payments made using retail apps like Amazon, ride-sharing apps such as Uber, or any other payments that aren’t processed via Apple and the App Store.