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Collaborative Rumors: Things The Brick Is (Probably) Not

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Things the “brick” is almost certainly not (but see note below):

  • a redesigned Mac Mini
  • a thing you stick your iPhone into
  • a thing you stick your MacBook into
  • a thing you watch TV on
  • a thing of any sort
  • or a manufacturing process
  • or a new OS

Something the “brick” absolutely 100 per cent is not:

  • a thing that the vast majority of people give a damn about
  • worth posting about on Twitter
  • going to be dull

(Note: Unless it is, of course)

Your guesses and predictions welcome below, but to make it more fun, you are not allowed to predict anything that’s been predicted before. Your rumor mongering must be strictly original and as creative as you like. After all, it’s not like any other blogs bother with facts these days.

(Image used under Creative Commons license. Thanks to m8f8 on Flickr.)

iCelebrity: Don’t Mess With Mariah Carey

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There were some good cameos in Adam Sandler’s guffaw-fest “You Don’t Mess With The Zohan,” like Charlotte Rae, (Mrs. Garrett in “Facts of Life”) as a superannuated, sexed-up hair salon client, but Mariah came through with a spot-on Mac endorsement.

Mariah plays herself in the movie. While she’s in her dressing room, Zohan comes in to fight nemesis Phantom there. The fight is interrupted when Zohan gets a phone call. The dialogue detours into product placement territory, starting with the make of his phone, then this gem, about two-thirds through the scene

Mariah: “I can never figure that Bluetooth shit out though.”

Zohan: “Mariah, it’s very simple you stick it to your PowerBook. Go ahead, Phantom will tell you.”

Phantom: “Mac or PC?”

Mariah’s assistants, in unison: “Mac.”

Spotted a Mac in a movie or magazine? Let me know.

Made on a Mac – Facebook

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I met some Facebook developers at a campus recruiting event recently, and we had a long discussion about computers and Facebook’s development. Apparently, the majority of Facebook’s developers use Macs, both at home and at work.

This is interesting on its own, but when I found this video of Facebook hitting 100 million users, I’ve got to say I got excited. Every desk in the whole office has a Cinema display and the new keyboard! It looks like most of the displays are hooked up to MacBook Pros, but I like to imagine that there’s a hefty Mac Pro hidden under those desks, happily chugging away, a secret perfected Facebook interface hidden on its hard disks.

Likely Feature List of New MacBooks

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Pictures: Fantasic mockups by Miguel Surez

This is guesswork, but here’s the likely feature list of the new MacBooks due October 14:

* Penryn Core 2 Duo chips: 2.4GHz, 2.66GHz, 2.8GHz, and 3.06GHz.

* 2GB of RAM (MacBook); 4GB of RAM (MacBook Pro).

* Hard drives: 160GB — 320GB.

* Glossy widescreen TFT screens. On the MacBook: 13.3-inch (1,280×800 resolution); MacBook Pro: 13.8-inch (1,366×768).

* Integrated NVIDIA graphics system.

* New, all-aluminum enclosures, white, black and silver. (Would love to see multiple colors, but think its unlikely — it’s an inventory nightmare, especially for high-priced products).

* Enclosure is tapered: very thin at the sides, thicker inthe middle, like the iPhone 3G and MacBook Air.

* Magnetic lid latch on all models (replacing mechanical clasps on the MacBook Pro).

* All ports on left side — including FireWire 800.

* Slot-loading optical drive on right (no Blu-ray).

* Extra-large battery pack running full width of computer at the front, under the touchpad.

* Recessed keypad like MacBook Air. Keys are Chicklet style on MacBooks, black and backlight on Pros.

* Price: Starting at $800. This is the mysterious “product transition” that Apple CFO Peter Oppenheimer said in July would impact Apple’s gross margins.

“We will be delivering state-of-the-art new products that I cannot discuss today that our competitors will not be able to match,” Oppenheimer said during the Q308 conference call.

Caption Competition: Win a Pack of Wine Gums

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Your captions, please, for this lonely G5 as it sits watching the world go by in a quiet Danish street. According to Google Translate, the photo’s title on Flickr means “on the walk.”

Clean and funny please. Extra points for poetry, flowery language and use of puns. Lolspeak is banned.

Winner (as chosen by me) will be sent a small packet of Wine Gums. Deadline for entries is midnight (GMT) tomorrow (Friday 10th October 2008).

Photo used under Creative Commons license; thanks to Kofoed on Flickr

Apple Invites Media To Oct. 14 ‘Notebook’ Event

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“The spotlight turns to notebooks.” So goes the just-released invite from Apple to an Oct. 14 media event. The e-mail to media appears to lend credence to a bevy of reports that Cupertino is set to launch a low-cost notebook computer.

Earlier this morning, a number of tech news sites, lead by the Inquisitir, reported an $800 laptop is among a price list that was released to Apple retailers.

The rumors were also backed up by a series of leaked photos published by a Taiwan website. Among the photos was a 13-inch aluminum Apple laptop.

Analysts have speculated Apple may “refresh” its hardware with a sub-$1,000 Mac. Long known for its pricey hardware, Apple has seen its sales impacted by the sluggish economy.

Burst of New Pics May Show Apple’s Latest Notebook Casings

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The Taiwan-based website apple.pro, source of leaked MacBook photos in July, is busy again today with new photos purporting to show the aluminum casings of Apple’s next-gen line of notebook computers.

AppleInsider claims to have confirmed the photo posted earlier today by The Inquisitr is indeed the aluminum “brick” casing for the new 15″ MacBook Pro.

Other pictures from the apple.pro site purport to show Apple’s upcoming aluminum 13-inch MacBooks.

Click on the thumbs above for larger images.

Apple Launches Global iPhone Development Events

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Apple engineers and “technology evangelists” are preparing a series of events in North America, Europe, India and Asia to teach you how to develop software for the iPhone.

Calling it the iPhone Tech Talk World Tour, the company has scheduled free seminars starting October 22 in San Francisco and Paris, continuing through early December in 22 additional cities world wide, to instruct would-be iPhone developers on the tools and technologies used to create iPhone applications. The one-day intensive sessions promise to reveal details on how to optimize your code, refine your user interface, and enhance the capabilities of your iPhone application – all things developers were presumably prohibited from sharing among themselves under the iPhone developers NDA.

Developers can register online to attend one of the events; Apple warns that space is limited.

Follow after the jump for a list of cities and dates and additional details.

Price List Leak Suggests $800 Notebook Mac

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All over the place this morning is the latest image of a rumored new Apple laptop. But here at Cult HQ, we’re more interested in The Inquisitr’s claim that the new line-up will include a $800 notebook.

Single piece of aluminum or not, a notebook that cheap from Apple would be a very interesting move indeed. It would be a clear signal that Apple was ready to dive into new consumer territory, pushing the brand awareness it’s built over the last couple of years to really drive sales of more Macs.

How much can we trust The Inquisitr’s scoop? One comment says: “Apple retailers don’t typically get price lists 10 days in advance.” But post author Duncan Riley says his source is “someone with access to the price list”. So six to one, half a dozen to the other.

It just might be that the timing of an announcement like this could work out in Apple’s favor. One argument says that in times of recession, people don’t spend as much on consumer goods. Another argument says yes, but people are still going to need computers, so cheaper ones will be more attractive.

Apple as Home Decor in Design Mag

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Apple products are so good-looking, they act as an integral as part of the interior design of your home.

That seems to be the idea, at least, behind a photo spread in October’s Casa Amica, monthly design supplement to Italian daily Corriere della Sera.

The Italians call it a “tecno minimal” look (click on photo for larger view), where your iPod Touch is the perfect complement to the gres coffee cups. You, minimalist homeowner, sip espresso while ogling an aluminum and marble Doimo kitchen from the screen. Or browse for a new kitchen with your iMac, perhaps this one with a slightly institutional feel, probably distracted by the lovely Philippe Starck glasses for Driade on your counter top.

Not so sure I buy the concept, but love the white ceramic espresso maker.

Spotted any Apple products in magazines, ads or movies? Let me know.

iPhone Autocorrect: An Excellent Excuse For Errors

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Over at Howard Forums, user Windsor43 relates the hilarious tale of how an SMS message from him to his wife autocorrected the word “nah” to “nag”.

“Thanks, Steve,” Windsor43 says, “for making my wife almost Think Different.”

I suspect most of us can relate to that one. I tend to sign off messages to loved ones with “gx”, but the iPhone likes to correct that to “Gf”. Is that supposed to be short for “girlfriend” or something? No matter; my wife is used to it already.

(Yes, we’ve heard the rumor about an autocorrect toggle switch in the next iPhone update. Let’s hope it’s true for Windsor43’s sake.)

Have you got any amusing tales of autocorrect woe? Confess all in the comments.

Can Wi-Fi Help Students Get Better Grades?

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Nearly 75% of US college students believe WiFi access on their college campus helps them get better grades, according to a recent survey conducted for the Wi-Fi Alliance.

Wakefield Research polled 501 US college students in September 2008 and found that nine out of ten say Wi-Fi access is as essential to education as classrooms and computers, while nearly three in five say they wouldn’t go to a college that doesn’t have free Wi-Fi. Almost 80% percent said that without Wi-Fi access, college would be a lot harder.

“Wi-Fi has become a universal expectation among college students, and their attitudes towards technology are a good indicator of broad changes underway in how we as a society learn, work and communicate,” said Edgar Figueroa, executive director of the Wi-Fi Alliance, the global trade organization representing the Wi-Fi industry.

For students today, getting connected no longer means reserving a station at the computer lab or going to the library. Undergrads log-in at coffee shops and restaurants (55%), in parks (47%), and even in their cars (24%). 60% of the survey respondents agreed widely available Wi-Fi on campus is an indication that a school cares about its students.

It’s a given that students will always adapt readily to changing technology and circumstances, that the wide availability of calculators, for example, led to higher grades in Math courses for some students, starting in the 1970s. But can Wi-Fi itself lead to better academic performance?

It depends what it’s used for: More than half of the survey respondents admitted to having checked Facebook or MySpace and sent or received e-mail while using their laptop in class. Just under half sent instant messages to a friend during class. Those uses of Wi-Fi are certainly not apt to produce higher scores.

On the other hand, 48% of the students said they would rather give up beer than give up their Wi-Fi, so perhaps we are in a nascent period of higher academic achievement after all.

Via MacWorld UK

Apple Trademark Infringement? You Decide

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A Canadian tech school with an apple logo was sent a letter from Apple lawyers, claiming the school’s green and blue symbol violates Apple’s trademark.

It won’t settle the lawsuit, but they’re posting the legal letter, news reports and a poll asking people what they think.

Over 6,000 people have voted, about 75% of voters in favor of the school.

Lawyers aside, The Victoria School of Business and Technology could probably benefit from a better-looking design.

What do you think?

Via The Mac Observer

Survey: 22 Percent of Teens Plan To Purchase An IPhone

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Apple has once again won the “cool factor” with teen iPhone owners now nearly triple ( 8 percent versus 3 percent) compared to a year ago. The Piper Jaffray survey also revealed 22 percent of teens say they plan to buy the Apple handset – up from just 9 percent in 2007.

Other good news for Apple: 84 percent of MP3 players purchased by teens were iPods. Microsoft’s Zune came in a distant second, capturing just 3 percent of the teen marketshare.

Apple’s iTunes music download service now has 93 percent of the market. That’s up from 79 percent uncovered a year ago.

Meet Miles the iBunny

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This is Miles the iBunny, enjoying the comfort of his hutch, formerly a classic first gen iMac.

Owner Lisa Balbes of Balbes Consultants told us: “Four Macs is not enough for one family. We currently have six for our family of four (one is an original SE). We pass them down through the family, and my pet rabbit Miles is at the bottom of the Mac chain. Here he is in his iBed.

“I travel a lot for business, and recently realized I had visited several Apple stores. I have now made it a goal to eventually visit all of them. Does that qualify me as a Mac fanatic?”

I don’t think we need answer that one, do you?

Preview: Bally MacBook Air Case

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Bally previewed Gismar, a hand-stitched calfskin leather case for the MacBook Air during Paris fashion week.

Available in black or white with a signature Bally clasp, the sleek envelope design wouldn’t look out of place in the clutches of Vogue editrix Anna Wintour.

Leathergoods company Bally, which started out as a Swiss silk ribbon weaving outfit in 1821, has been trying to rejuvenate its prestigious, if slightly creaky, brand. Designer Brian Atwood’s third collection launched this fall was decidedly more “Hotel California” than Silversea Cruise.

Available in Bally stores worldwide in December, price not available.

Thin is in.

Bling On: Diamond Earbud Covers

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For those of you who thought the Diamond Shuffle was a bit much, Swiss luxury accessories brand DEOS launched these diamond-encrusted covers designed for iPod and iPhone earbuds.

Prices for these handcrafted covers, which slip on earbuds, start at $4,500, for black and white diamond versions, climbing to $60,000 for earbuds dripping with pink, yellow or black diamonds.

Sure, they cost more than the actual device. Which is why some of the models, like the DEOS 32W, which has a full carat of diamonds and costs $5,000, comes with a complimentary Shuffle.

If you’d like to add a little splash to your morning run but don’t have the cash, Swarovski crystal versions run from $110 (demi-dipped) to $200 for the Full Monty.

Steve Goldstein, founder of the Geveva-based DEOS (Defining Expressions of Sound), said the idea is one whose time has come:

“Today there are more than 152 million earphones in the world. [It’s] a marvellous way of making a fashion statement. When you meet someone the person sees first your face and then looks at your ears…”

Don’t mean a thing, if it ain’t got that bling.

Via The Moodie Report

Woz Undaunted by Industry Slowdown

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Image via Bob Pearce/smh.com.au

Steve Wozniak thinks “It is time for the whole computer industry to maybe have a bit of a slowdown,” according to comments published in a wide-ranging interview with the Telegraph UK.

With shares of Apple, Inc. off 45% from August highs at $179, Wozniak thinks the spate of analyst downgrades for the near-term prospects of the company he founded are likely “correct.” He said, “For twenty years we have been in this replacement and upgrade market” that he finds unsustainable.

“Things like [the iPod], if you look back to transistor radios and Walkmans, they kind of die out after a while,” he predicted, referring to a major Apple profit center in recent years.

Wozniak also appeared critical of Apple’s latest groundbreaking product, the iPhone, and the direction development of third-party applications has taken. “Consumers aren’t getting all they want when companies are very proprietary and lock their products down,” he opined, saying, “I would like to write some more powerful apps than what you’re allowed.”

And while, as some analysts believe, Apple may be in a better position to withstand an industry slowdown than other technology companies, because of the near-religious devotion some consumers have toward Apple products, Woniak said neither he nor Steve Jobs was ever comfortable with such attitudes. We “don’t like the fact that it’s a bit of a religion,” he said of the company’s cult followers.

“I would like to have the users influence the next generation,” he said. “With a religion you’re not allowed to challenge anything. I want our customers to challenge us.”

One area of the Telegraph interview with a disturbingly false ring to it, however, concerned Wozniak’s description of Steve Job’s position in Apple’s stream of internal intelligence. He claimed that, when it comes to the introduction of new products, “nobody, not even Steve Jobs” knows what’s next.

“I think he would be sitting there [unaware] right up until the day it is introduced.” Ya think?

Piper Jaffray: Apple’s Stability May Hinge On New Macs

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Apple’s fourth quarter results later this month may be one of the most widely-awaited events since the Vice Presidential debates.

After the stock whipsawed on analyst downgrades then health rumors surrounding CEO Steve Jobs, investment analysts now suggest Apple must either report strong sales or announce new products.

If Apple does not report healthy sales of Macs during the September quarter, “the importance of the new Mac increases substantially,” Piper Jaffray analyst Gene Munster told Cult of Mac Tuesday.

Luxe Cocoon Controlled by iPhone

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LOMME (Light Over Matter Mind Evolution) is cocooning for the aughts, or “a unique sleep experience and rejuvenation environment,” as the designers call it.

The fiberglass egg-shaped bed emits soothing sounds (from a built-in iPod), beams tired eyes with “color-therapy filtered lights,” and offers a variety of massage options.

All functions are controlled by a specially-programmed iPhone.

Created by a design trio based in Liechtenstein, only the price may not make you rest easy: around 40,00 euro, or about $55,000.

iCelebrity: Halle Berry

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The Oscar-winning actress looks great, even with no makeup, unmatched sweats and tangled up in the cord of her iPod touch.
Got to wonder about that book she’s lugging titled “Diagnosis and Treatment for Multiple Personality Disorder.” Maybe it’s for new part, or maybe for juggling the life of a star-mom-perfume maker….

Next time she might try going for cover under an iPhone.

Via Celeb Slam