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Matte LCD Screen Returns To 15-inch MacBook Pro As $50 Option

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Good news for haters of Apple’s glossy MacBook screens: the matte display is back as an option on the 15-inch MacBook Pro, although Apple is charging an extra $50 for it.

Check Apple’s online store. The glossy widescreen display can be replaced with an optional antiglare display. The specs are the same — 1,440 x 900 pixels and a LED backlight — but the matte display has a silver bezel around it instead of a black one. Plus it costs an extra $50.

Apple’s not selling it though. Look how the website copy downplays the antiglare option:

“Choose a standard glossy display that lets you view graphics, photos, and videos with richer colors and deeper blacks, or an optional antiglare display.”

The matte screen was already an option on the top-of-the-line 17-inch MacBook Pro, but isn’t yet offered on the entry-level 13-inch MacBook Pro. It’s just a matter of time though. I personally like the glossy screens, which I think look great. I’ve never, ever been distracted by its much hated “mirror” effect.

Gallery: The World’s Largest Collection of Apple Knickknacks (Worth $100K+)

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Apple knickknack collector Tadataka Goh is a jazz musician who lives outside Tokyo. It's estimated he spent $100,000 on Apple collectibles.
Apple knickknack collector Tadataka Goh has spent perhaps $100,000 on Apple collectibles.

Meet Tadataka Goh, a Japanese jazz bassist who is perhaps the world’s biggest collector of Apple-branded goods — you know, Apple t-shirts, pens and hats.

Over the last 15 years, Tadataka has amassed the largest collection of Apple knickknacks on the planet. He has thousands of items, including hundreds of pens, t-shirts, baseball caps, posters and buttons. He has the first issue of Macworld magazine and an Apple-branded traffic cone.

Tadataka has possibly spent more than $100,000 on them. That’s right — more than $100,000.

“Looking at his collection, he’s probably spent several hundred thousand dollars,” says Steve Naughton, co-owner of RedLightRunner.com, which sells Apple collectibles and counts Tadataka as its best customer ever.

The Japanese are well-known for being enthusiastic collectors, and the most otaku can be fanatical completionists. Even so, the scope of Tadataka’s collection boggles the mind.

He’s got so much stuff, even he doesn’t know how much he’s got. He recently posted pictures of more about 4,000 items to an online gallery, and has scores more pictures to upload.

Click on to see some of Tadataka’s collection. You have to see the photos to appreciate how big this collection is.

iPhone Gains Some Support Among Corporate IT Departments

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Image credit: BusinessWeek/Getty Images

Corporate IT support for the iPhone is on the rise, according to a report Monday at Tech Republic, though many CIOs and IT directors remain wary of the Apple smartphone’s security vulnerabilities.

Using an interesting (if not altogether scientific) polling strategy pioneered by Silicon.com, Tech Republic finds 42% of corporate IT departments are now willing to support the iPhone in its 3rd iteration, which is quite a swing from the near-universal skepticism with which corporate IT greeted the device upon its initial launch two years ago.

Results of the poll ought to be taken with a grain of salt, as the numbers themselves are based on the responses of just 12 individuals, but the comments included with the report are interesting nonetheless, and say as much about the way some corporations think as they do about Apple’s gadget itself.

Some corporate leaders, such as Mike Wagner, CIO of Stone & Youngberg in San Francisco seem to just get it. “The iPhone is one of the most innovative and revolutionary end-user products developed in the last 5 years,” Wagner said, adding “The support and training requirements for the iPhone are orders of magnitude less than the mobile OSes offered by competing vendors.” Wagner also noted “the general excitement and enthusiasm from the end users” in his company with iPhones, linking it directly to “a corresponding decrease in the perception that IT is a wet blanket that is an impediment to the use of consumer-friendly products.”

Still, the majority of corporate IT geeks don’t consider supporting the iPhone because, as Lisa Moorehead, Director of IT for MA Dept of Public Utilities put it, ““iPhones are not supported because they are considered personal gadgets.”

It’s interesting to note that among the CIOs and IT directors who report not supporting the iPhone, several quoted in the report placed the point of failure at service problems and bad coverage from AT&T.

Perhaps the most telling comment of all, however, came from Chuck Elliott, IT Director for Emory University School of Medicine, who reported “we are finding more and more of our users are buying and using the device without assistance from IT.”

“PC” School District Sends Macs to the Scrap Heap

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Photo used with a CC-license. Thanks to Chris Corwin on Flickr.
Photo used with a CC-license. Thanks to Chris Corwin on Flickr.

An elementary school in Sarasota, Florida is sending several hundred working Macs to the trash heap — in keeping with the school district’s “PC-only” policy.

Piled up in the cafeteria of the Emma Booker school, 140 G3 and G4 laptops and over 50 iMac and eMac machines await the scrap heap.

An account in the local paper takes on dramatic overtones:

Sarasota County Public School system employees who alerted the Pelican Press to the salvage effort asked not to be identified because they feared retribution. “All of the machines are still working,” said one. “The teachers asked if they could buy them or give them to the kids. We were told, ‘No.’”

Putting the Macs out to pasture is the result of a decision by Superintendent Gary Norris, who headed the school system from 2004-2008, who declared the school system would be PC-only, the paper said.

Even the county school district’s program that donates computers to needy kids, called Texcellence, is a Mac-free zone.

“We’ve never used Macs,”  foundation spokeswoman Laura Breeze told Pelican Press. The group recently received 1,100 used PC computers and is refurbishing them and adding software before giving them out.

At a time when budgets are tight, you have to wonder why a school district would send working computers to the scrap heap.

Waterproof iPhone Case Proves Gadget Lifesaver

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Who hasn’t splashed coffee on their keyboard or sprinkled water or their candybar phone? After skipping a heart beat or two, you find the gadget seems no worse the wear. But not so for the iPhone – and its great timing for a waterproof life vest for your iconic handset. The vest is inflatable, and protects your screen with a clear plastic cover.

The waterproof cover comes with earphones with a waterproof connection and a lanyard. (Although Wired’s Gadget Lab suggests an arm band would be a better choice.)

While iPhone cases are common, they usually stress the bling or cool factor. This Japanese entry ($34), while not high on anyone’s list for style, actually saves you some money.

The case comes too late for Brian X. Chen, who lost his iPhone earlier this year from water invading the phone’s dock port.

[Via Gadget Lab]

US Bank Offers Check Deposits Via iPhone

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httpv://www.youtube.com/watch?v=b58MqoW2ziw

Getting a step closer to completely paperless banking, some customers of USAA will be able to deposit checks using their iPhones.

An updated version of the bank’s mobile app out this week accepts checks that have been photographed with the iPhone.

In the demo above, a bank exec first enters the amount of the check, then lines it up on a desk to take a picture, flips it over to take a shot of the signature. After checking that the images lined up properly and hitting “submit,” the check is in the bank’s system.

“We’re essentially taking an image of the check, and once you hit the send button, that image is going into our deposit-taking system as any other check would,” Wayne Peacock, a USAA executive vice president, told the New York Times.

The check doesn’t have to be mailed or deposited afterward, customers are advised to void or file it.  To avoid fraud trouble, only customers with credit and some kind of insurance are eligible — an estimated 60 percent of the bank’s customers. Since USAA‘s customer base is largely military personnel, for those overseas it might just be the ticket.

The last time I deposited a check, the ATM scanned it directly, but as long as you don’t need to get cash out or do something else this is a nice time saver, especially if you’re a straight shooter.

Apple Store Set to Replace Art Deco Landmark

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Just weeks after getting permission to tear down his historic mansion, Steve Jobs is embroiled in more wrecking ball controversy.

Preservationists in Melbourne, Australia, are up in arms about the imminent destruction of a historic art deco building in favor of a new Apple store.

Developers have just received permission to rip down Lonsdale House — described as one of the city’s finest examples of art deco architecture.

In its place they’re building a new shopping center called “Emporium Melbourne,” and are angling for Apple to be the anchor tenant. See the artist’s impression above.

Apple already has four stores in Australia, most notably the huge landmark store on Sydney’s George Street, which drew a huge crowd when it opened last year.

The Save Lonsdale House campaign say there’s no reason the building should be demolished, except to make more room for delivery trucks. In the past Apple has been sensitive to historic buildings. The Apple Store in New York’s Soho district, for example, is housed in a historic post office.

Last month, Jobs reached a deal to save his historic Jackling House mansion in Woodside California, which he’d been trying to demolish for years. Jobs will pay $600K to angel investor Gordon Smythe to have the mansion dismantled and moved.

More on the Lonsdale House controversy in the Sydney Morning Herald.

Melbourne's finest example of art deco, Lonsdale House, is going under the wrecking ball to make room for a new Apple store. More info at https://blog.adonline.id.au/lonsdale-house/
Melbourne's finest example of art deco, Lonsdale House, is going under the wrecking ball to make room for a new Apple store. More info at https://blog.adonline.id.au/lonsdale-house/

Via 9to5Mac.

UPDATED: 8GB iPhone 3GS Confirmed By Rogers’ Wireless Website

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UPDATE: Rogers denies there’s an 8GB iPhone 3GS. It’s a formatting error, a spokesman told Gizmodo and Electronista. “There is no 8GB 3G s iPhone,” the spokesman emailed. “There is a formatting error on our website. It is being corrected asap.” Too bad. There was the Boy Genius memo though, which hasn’t yet been strenuously denied by Rogers.

The existence of an 8GB model of Apple’s hot iPhone 3GS looks more likely if you take a gander at this webpage from Rogers Wireless of Canada.

There it is in full public view in a comparison chart — the iPhone 3GS is available in 32GB, 16GB and — now — 8GB.

The lower-capacity 3GS was rumored last week when photos of a Rogers’ internal memo were published by Boy Genius Report. The memo said the company would sell through all of its older iPhone 3G stock before offering the new 8GB 3GS.

Whether the new phone will be offered outside Canada isn’t clear, but seems likely. It’s also likely to be lower-priced, perhaps replacing the current 8GB iPhone 3G, which is sold by AT&T for $99 with a contract.

Why The Blu-Ray Rumors Make No Sense

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Apple is rumored to be adding Blu-Ray to the iTunes, but why would it undercut its brand new online HD rental service?
Apple is rumored to be adding Blu-Ray to the iTunes, but why would it undercut its brand new online HD rental service?

New rumors this weekend suggest that Blu-Ray may finally be coming to the Mac. But while Blu-Ray is high on many people’s wish list, the rumors just don’t make sense.

Citing a “pretty reliable source,” Boy Genius Report says Blu-Ray is coming to iTunes 9, maybe as soon as September. The rumor jibes with a particularly vague story on AppleInsider suggesting that new iMacs will get new features (yeah, it’s almost sounds like self-parody), possibly Blu-Ray.

But although Blu-Ray format is gaining popularity, it’s unlikely to come to the Mac, ever. Here’s why:

Housekeeping: Don’t Mind The Meltdown! Cultofmac.com is Moving To New Host

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Pay no attention to the glitches and errors! We’re moving to a new host.

I’m in New York with my family on a work vacation (I work, they vacation), and  have just spent a miserable week sweating in my skivvies in a hot, humid Harlem apartment trying to move this site to a new host.

You may have suffered from a few database errors this week and last. It was so bad on Thursday, a couple of readers on Twitter suspected we were under DDoS attack, like Twitter itself that day. We weren’t, but we were being hit by spam bots — and still are. There was a big spike in spam traffic last week and a huge one this week. See the chart below.

Whether the spam is causing the database errors or not, I don’t know. I suspect it’s a combination of the spam, the growing traffic and the crumminess of the current host. As we’ve grown, we’ve attracted hack attacks that infected the site with spam and Windows viruses. The support has been hopeless, which is what you get with the cheapest hosting plan on the planet. It’s time to move up to a bigger, better host.

We’re moving to Laughing Squid of San Francisco. It’s a local, independently owned firm, run with quiet competence by the redoubtable Scott Beale (Here’s Scott’s great Laughing Squad blog). Laughing Squid is home to a lot of companies and people I like and admire. It’s plugged into the tech and arts community, and renowned for its support and reliability.

I did most of  the moving work myself, so fully expect it to melt down. In fact, I’ll flip out if it works. If you’re reading this, it must have worked. So fingers crossed, and please let us know if you spot anything that needs fixing. Thanks for your patience.

— Leander.

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Report: Apple Tablet Will Be a Hit, Run iPhone OS

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An iTablet mockup from Graham Bower of Mac Predictions: http://www.macpredictions.com/2009/04/ipod-tablet-mockup.html

Apple’s upcoming iTablet will be a hit and run the iPhone operating system, according to new report out of Wall Street.

Analysts at Piper Jaffray say the upcoming iTablet will be released in 2010, will cost about $600, and will shift about 2 million units in its first year.

“Last week we spoke with an Asian component supplier that has received orders from Apple for a touch-screen device to be fulfilled by late CY09,” the report says. “This data point underscores our thesis that a tablet will likely launch in early CY10.”

The tablet will also run the iPhone/iPod Touch OS — not OS X, the report predicts. CoM believes the tablet will run OS X, which will be the “killer app” that cements the tablet’s success. Apple appears to be prepping Snow Leopard, the next version of OS X, for touchscreen devices.

“Apple could choose to simply run the current App Store apps on the larger device, with enough usable space for multiple apps to run (multi-tasking),” says the investment firm.

The report continues: “Key apps, like Safari and Mail, could be made larger to make use of the larger screen resolution, making Apple’s tablet appealing for more extended use, and the company could continue to leverage its primary asset in mobile computing, the App Store, in this scenario. We believe this is the most likely scenario given the success of the multi-touch platform and the App Store ecosystem, which could be accelerated with a tablet device.”

The analysis says Apple will reap extra revenue from the tablet that hasn’t been included in most forecast models.

“While at first glance this may appear to address a niche market, we believe the addressable market is larger than that of the Apple TV, of which Apple sold about 1.2m in its first year,” the report says.

Via AppleInsider.

Sony Snaps Party Photos Automatically

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Have you ever gotten to a party and forgotten your camera? We’ve all witnessed a great moment and thought: ‘I wish I had my camera ready.’ Well, worry no more because now Sony has the perfect party camera that automatically takes pictures. The Party-shot camera dock uses a face-detection BIONZ image processor to find your friends and snap away.

Apple Table Macs Out Any Room

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Some DIY logo love. Image/project ilovecode.dk.

A nice DIY effort from Denmark, this logo end table is the latest in Apple-inspired furniture we at CoM go nutty over.

This table comes to us from ilove code, not new to Apple-related decor projects, who put it together with help from his mom. The table top is made from medium-density fiberboard (MDF), the logo stands on an old bar-stool.

Especially like how the apple bite might facilitate use as a computer table, depending on the height.

Apple Responds to Ninjawords Censorship Tempest

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Apple senior vice president Phil Schiller took the time to craft a lengthy, detailed statement of the company’s position with respect to criticism leveled Wednesday by this site and others, over the App Store review process Matchstick Software’s Ninjawords application endured on its way to appearing as a 17+ rated selection on the iTunes App Store in mid-July.

As it had been initially reported on Tuesday evening at Daring Fireball, Apple “required” Ninjawords — an iPhone dictionary app that delivers Wiktionary.org content to iPhone and iPod Touch users — to censor certain vulgar content in order to gain approval as a title in the App Store, and yet the company still gave the app a 17+ rating, which requires purchasers to provide proof of age before they can purchase apps so rated.

In a response published Thursday to Daring Fireball author John Gruber, Schiller clarified certain facts and the chain of events that led up to Ninjawords finally appearing on the App Store after having first been rejected by Apple review staff. As Gruber acknowledged Thursday, in actuality, Apple reviewers merely suggested that Matchstick Software developers wait to re-submit their application until Apple had in place Parental Controls (ie: 17+ ratings) on the App Store and in no way suggested that content on the app had to be censored in order to gain Apple’s approval for sale.

Because Parental Controls were not yet available at the time Matchstick wanted to take its product to market, the developers acted of their own accord to censor the app’s content, hoping it would thereby pass Apple’s review process.

As Gruber wrote, “it really came down to bad timing around the launch of parental controls.”

Matchstick spokesman Phil Crosby told Gruber via email, “17+ ratings were not available when we launched, which means at that time, it was simply not possible for our dictionary to be on the App Store without being censored. Given the options of censoring or sitting on the side lines while our competitors ate our lunch, we chose to launch.”

All in all, one can take it as a good sign that Apple cares enough about public perception of the App Store and its often-criticized review policies for Schiller to explain the company’s position so clearly as he did to Gruber.

It’s even better to know that Apple finds — as Schiller put it — “Wiktionary.org is an open, ever-changing resource and filtering the content does not seem reasonable or necessary.”

Mobile WiFi + iPod Touch = Better/Cheaper Than iPhone

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An iPod Touch plus a mobile WiFi router is better and cheaper than an iPhone, says Wired.com’s Charlie Sorrell.

Sorrell just got the MiFi — a mobile, battery-powered WiFi hotspot that can share a high-speed cell connection with several devices via WiFi. It’s sold in the U.S. by Verizon for $100. (Requires a two-year contract and a monthly plan costing $40 or $60 — 250MB or 5GB of data, respectively.)

The MiFi is fast and reliable, he says, and can be used with an iPod Touch to make Skype calls and play music streaming from Spotify’s fantastic music library.

“The real point is that if you have a mobile Wi-Fi hotspot in your pocket, it is going to be cheaper than an iPhone contract pretty much anywhere, and can not only enable your iPod Touch to have an always on connection, but let you make Skype calls and stream music without having to worry about the usual iPhone size limits, as you’re on Wi-Fi. You can also share the connection with five machines in total, including a netbook, for true on the go video calls and (gasp) Spotify.”

Setup was a little tricky and he’s not been using the setup long, but Sorrel thinks the combo could be all he needs. He’ll be testing his new setup in coming weeks and promises to report back.

Mac OS X Leopard Still Contains Icons From NeXTStep

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If you’re running Leopard, hit Command + Shift + 4 and then the space bar, and you’ll see an icon of a camera that harks back to Steve Jobs’s days at NeXT.

The decades-old icon is one of the last visible vestiges of NeXTStep, the old operating system that laid the foundation for OS X in the late ’90s.

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The camera icon looks dated, but it’s pretty good by today’s standards. Look at some of the Windows icons from the same period.

The NeXTStep camera can be found in the Resources of the Grab tool (in the Utilities folder) and comes in several different versions with eyes, stopwatches and camera flashes.

Other holdovers from NeXT in Leopard include various system sounds, including Basso, Frog, Funk, Ping, Pop, and Tink, as one commenter notes at Robojamie.net, which first pointed out the camera icon.

And as another commenter says, there’s another old icon in: /System/Library/Frameworks/AppKit.framework/Resources/NSMultipleFiles.tiff

It doesn’t seem to be used anywhere though.

Steve Jobs founded NeXT in 1985 after he was booted from Apple. He had the company build advanced workstations, hoping to drive Apple out of business. But its black magnesium NeXT Cubes were too expensive except for select clients in academia and the CIA. NeXT eventualy dropped the hardware to concentrate on the its state-of-the-art software and operating system, which Apple bought in 1996 as the foundation for the Mac OS.

Apple got a lot from NeXT: Jobs came on as an adviser, and eventually took on the CEO role. A lot of Apple’s top executives came from NeXT and so did  lot of its technology. As well as basing OS X on NeXTStep, Apple has built a lot of its online offerings on NeXT’s WebObjects, including its first online store, the iTunes Music Store, its DotMac website and the iPhone App Store.

Volume Control’s No Joke: iPod Jogger Killed by Falling Tree

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Philadelphia police are trying to identify a woman jogger wearing an iPod who was crushed to death Wednesday night by a falling tree.

Chief Inspector Scott Small of Philadelphia Police says a 30-foot-long tree branch fell on the woman from 50 feet above as she ran at 6:35 p.m. on Forbidden Drive, a popular gravel trail through Wissahickon Valley Park in the Northwest part of the city.

Police suspect she didn’t hear it coming because of her iPod, which they could still hear playing when her dead body was found.

The mystery jogger sustained head injuries, what appears to be a broken neck and a compound fracture of her right leg.

The woman  police are looking for help to ID is described as white, in her late 20s or early 30s about 5-feet-5 and weighing 120 pounds.

Via Fox Philly, Philadelphia Inquirer

Ad-Free NetNewsWire Will Cost $15-20

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Yesterday I posted an interview with NetNewsWire developer Brent Simmons about the addition of advertising to the app.

I’d sent a follow-up question, asking Newsgator’s VP of Marketing about the expected pricing structure; here’s the answer, directly from Brent Simmons himself.

“The switch to in-app ads for NetNewsWire is not to make up for lost revenue from NewsGator Online nor is it about the economy.

“It’s common for consumer products to feature free, ad-supported versions and paid, ad-free versions. For example, Tweetie and Twitterrific — two very popular Twitter clients, as you know — offer free and paid versions. And FeedDemon, our RSS reader for Windows, has had ads for some time.

“This strategy gives people the chance to still use the app for free — while still giving a company a way to make money, which is a good thing. We felt the time was right to do follow this strategy with NetNewsWire. So there will be a free ad-supported version, and soon we will release a paid, ad-free version. (The two will have the same features: the only difference will be the ads.)

“We haven’t finalized pricing yet, but we’re looking at a range of $15 to $20, with special introductory pricing at first.”

So there you have it. Will you pay 15 to 20 bucks to remove ads from NetNewsWire? Your thoughts, as always, are welcomed.

Windows 7 Upgrades Chart Makes Brain Hurt; We Offer the Mac Equivalent

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Walt Mossberg yesterday revealed Microsoft’s official chart that explains how you can upgrade your version of Windows. And I use the word ‘explains’ in its loosest possible sense, since Microsoft’s chart looks like this:

Clearly, this is a great example of how extra choice doesn’t always benefit the consumer. And for what it’s worth, all those blue boxes are boxes of doom—‘in-place upgrades’ (green) means the install will keep your files, settings and programs intact, but the more common custom install (blue) refers to a clean install, which will force a user to move their files, install the OS, replace their files and reinstall their apps. (And then, presumably, curl up into a ball in the corner of the room and weep uncontrollably.)

I thought it’d be useful to create a Mac equivalent for Snow Leopard. If you’ve got an Intel Mac, the upgrade path regarding installation is certainly a lot simpler:

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And this is simplified even further if you’ve got a PowerPC Mac:

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Apple Sets New Mark for Hypocrisy and Censorship in App Store

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Just one day after earning congratulations for pulling the developer’s license of a prolific producer of useless (and possibly copyright-infringing) applications, propriety demands Apple receive a major Bronx cheer for the way the company treated Matchstick software and their Ninjawords iPhone Dictionary application.

The degree of censorship and hassle Apple forced Matchstick developers to endure in order to get their nifty $2 app listed on the App Store, as reported Tuesday at Daring Fireball, is simply unconscionable.

In recent weeks, Cult of Mac has reported a number of stories showing many holes in the tattered shroud of respectability with which Apple attempts to proclaim the innocence and purity of all things that might ever appear on the iPhone. The tale behind Ninjawords’ (iTunes link) tribulations would seem to set Apple’s high-water mark for institutional hypocrisy to date.

As Daring Fireball author John Gruber put it so well: Apple requires you to be 17 years or older to purchase a censored dictionary that omits half the words Steve Jobs uses every day.

For Shame.

Logitech Rolls Out M505 Wireless Mouse

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Logitech Wednesday introduced the M505 a new wireless mouse. The ergonomic laser device has a 15-month battery life and is compatible with the company’s Unifying USB receiver which allows you to add different mice and keyboards without additional receivers.

[Via Logitech]

Bliss Out with emWave, Stress Relief System for Mac

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Ready to head-butt your Mac from the onslaught of everyday annoyances?

Use it for something better: emWave is a handy stress reducer just released in a Mac version that charts your heart rate and trains you to relax.

It’s the brainchild of Doc Childre, who founded a company called HeartMath in 1991 to create medi-gadgets for people seeking relief from stress and looking for greater mental clarity.

What is it?
Billed as a “Stress Relief System,” it promises big but comes in a small package.  You get an ear sensor for your heart rate that plugs into a USB key and a software program that monitors your heart rhythms and breathing, plus a CD training guide.  Initially unimpressed, after taking emWave through its paces for 10 days, I’m convinced nirvana may be something other than a band.

Details and full review after the jump.

Logitech Introduces Professional Presenter

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Have you ever been in the middle of pitching your $100 million start-up and you interrupt your patter to inform the room of angel investors to turn to the next slide? That’s the situation Logitech hopes to avoid with two wireless professional presenter gadgets introduced Wednesday.

Interview: Brent Simmons On Ads And Google Reader Sync In NetNewsWire

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NetNewsWire

What, you may be wondering, is going on over at Newsgator?

In a recent statement, the company (which owns NetNewsWire, the desktop RSS reader that pretty much defined the category on OS X) announced a fundamental change to its service: from August 31st, it will switch off the web-based RSS reader known as Newsgator Online for consumer users.

Newsgator’s existing desktop apps, including NetNewsWire, will continue to work. But if you want them to sync with other RSS readers, you’ll have to have a Google Account and do it via Google Reader, which will become your web-based viewer, replacing Newsgator Online.

And all this, of course, has consequences for users of NetNewsWire. A new public beta is out now, which supports the Google-based sync.

It also includes ads, distributed via The Deck. This last change has not been trumpeted with quite as much enthusiasm by Newsgator – advertising is not mentioned at all in the blog post that announced the changes.

Cult of Mac got in touch with NetNewsWire’s developer and mastermind, Brent Simmons, to ask him: what’s going on? And why the ads?

Here’s what he said.