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Image © 2009 Nik Fletcher

Despite nearly universal appraisals among the Apple press calling it “underwhelming” and “disappointing” and “lackluster,” Macworld 2009 proved to be a worthwhile and successful venture for many less well-known exhibitors, whose continuing support may determine the expo’s future viability.

I hit the floor for the final day of Macworld 2009 fully expecting to find an arena filled with weary exhibitors staring at empty aisles, counting the hours until they could pack up their booths and say goodbye, perhaps for the final time, to this seminal conference and expo dedicated to all things Mac and more.

Instead, the floors in both halls appeared to me to have as many people walking around, crowding into interesting demos and learning exhibitions as on any other day this week. Such interest is not traditionally shown on the final day at large industry trade shows such as Macworld, and may be even more notable in the case that that other big consumer electronics event got into full swing a day ago, several hundred miles away in Las Vegas.

Official attendance figures were not yet available for this year’s event according to a spokesperson in the Sales office for conference promoter/organizer IDG, but the participation of both attendees and exhibitors has been “in line with expectations” given uncertainties in the larger economy, and factoring in disappointment surrounding Apple’s decision to quit the event after 2009.

Follow me after the jump for the thoughts and impressions of several exhibitors whose enthusiasm may point to a less dire future for Macworld than some seem to expect.

New numbers out Friday suggest Apple’s iPod Touch may become a threat to sales of the pricier iPhone. The Touch is gaining fans while the iPhone may reportedly be suffering during tight economic times.

Ads sent to the iPod Touch nearly tripled in December, compared to November, mobile ad firm AdMod announced Thursday. The Touch was served 292 million ads last month, up from 86 million in November. The Touch is now the No. 2 mobile device in the ad company’s network.

At $399, the iPod Touch is more expensive than the $299 iPhone, but the device actually costs less by avoiding monthly contract fees required by AT&T in the United States. AT&T charges between $69 and $130 per month for a required two-year iPhone contract.

Your iPhone could be displaying high-definition and three-dimensional graphics by as soon as 2010, according to a company partly owned by the maker of the popular touchscreen handset.

Imagination Technologies used CES to introduce its PowerVR SGX543 chipset, said to produce 33 megapixel frames at 30 frames per second. The speed could “produce reasonable 3D at HD resolutions,” according to one report.

The chip is also compatible with the Apple-backed OpenCL standard, expected to be used in the upcoming Mac OS X Snow Leopard.

Attempting to survive a post-Apple environment, Macworld Expo may pull up stakes and move after 2010, general manager of the tradeshow indicated in an interview published online Thursday.

“IDG is absolutely open to considering other venues and pricing structures after the 2010 Expo,” according to an Ars Technica interview with Paul Kent, Macworld Expo vice president and general manager.

Kent suggested the show will likely remain in the San Francisco Bay Area due to the dense number of tech companies. However, the Expo leader left open the possibility of moving from San Francisco’s Moscone Center after next year.

Of all the surprises to come out of the CES show this year, Palm’s revival as a serious player in the handheld device market is perhaps the biggest of all.

Most people – myself included – had long since consigned Palm to the dustbin, confident that it would never re-invent itself out of the hole it had fallen into, out-manouevred and out-featured by rival devices.

Not so.

The initial reports coming from CES are that the Palm Pre is an excellent device and offers the iPhone some proper competition.

And at least some of that success might be because the team at Palm has a few former Apple employees on board.

Robert Scoble spells it out:

“How Apple centric is the new Palm team? Well, Chris McKillop is director of Software at Palm … One of the PR people at Palm did PR at Apple. Jonathan Rubinstein, who runs the Palm Pre team and led off the announcement, was a key person in development of the iPod and lots of people followed him from Apple to Palm.”

Partly because my first ever PDA was a Palm, and I was a happy Palm user for many years. I don’t want to see the company fail. And partly because any serious competition for Apple is a good thing – anything that gets people umming and ahhing over whether they should buy an iPhone or a Pre will make Steve Jobs sit up and start paying attention when people ask for simple, basic stuff like copy/paste and syncable text notes.

UPDATE: I’ve just noticed that this post is very similar to another post by my esteemed Cult colleague Mr Mortensen not four hours previously. My apologies for the repetition. At least we can be sure that two great minds here think alike. I’m not having a good week, am I?

Shake with fear, GarageBand developers! Cower before us on your knees, Steve Jobs! Bow down and acknowledge how cool we are, Phil Schiller!

For we are Microsoft, and we make Songsmith, and now NOTHING CAN STOP US.

(What you DIDN’T know is that the above video is NOT an advert for Songsmith, but in fact a cleverly disguised ad for another new Microsoft product called Adsmith. With Adsmith, you think up the coolest, most amazing idea for an advert, for any kind of product, and Adsmith automatically generates a high definition video, using just your thoughts as a starting point! That’s right, you don’t even have to sing or talk to it, it just READS YOUR MIND.)

((What you DIDN’T DIDN’T know is that Apple spies have been operating within the Microsoft marketing team for some years now. Their job is not so much espionage but sabotage – they are not there to discover Microsoft’s secrets (Steve Jobs isn’t really interested in them), but to ensure that as many Microsoft adverts as possible contain video footage of a MacBook Pro.))

I have a guilty secret to confess: I’ve been secretly hoping that one of the zillions of so-called “iPhone killers” might prove to be. After all, if the rest of the mobile industry continues to crank it crummy wannabes like the BlackBerry Storm or the Samsung Instinct, Apple will have far less incentive to actually take their own product to all-new heights of greatness. Apple makes awesome stuff, but they make even more awesome stuff when threatened.

And so it was that I was very heartened by the announcement of the Palm Pre at the Consumer Electronic Show. If you haven’t had a chance to read up on the phone, I highly recommend that you do. It’s small, relatively sleek, has a nice keyboard, and it’s got the best UI for a mobile phone that I’ve seen outside the iPhone. And for some tasks (app-switching, most notably), it’s already better.

Now, have no fear, I have absolutely no intention of buying a Pre. The music syncing looks suspect, there’s no video support of any kind for the version set to launch this year, and I don’t need a full keyboard to be happy. All that, and it’s going to be Sprint-exclusive, and I travel enough that a GSM phone is pretty much a necessity for me.

I am excited that the Pre is good enough to actually make Apple work hard, particularly on the software front. The Palm Web OS has a clear point of view, an attractive look, and some genuinely innovative features, such as the gesture bar and the very cool “wave” application launcher shown above. The Pre cribs a lot from the iPhone — not to mention OS X’s Expose feature — but it brings these ideas together in a way that even Apple hasn’t yet.

And the good news is that now Apple has a reason to go beyond the interface created for OS X iPhone 1.0. I wouldn’t be even slightly shocked if we see an Expose for iPhone update in firmware 3.0, or even before. And Apple needs to get more serious about rolling out the multitasking Push API it promised last July.

Kudos to Jon Rubinstein and Palm for pulling off a far better phone than I thought them capable of. It’s the first serious mobile platform that’s even coming close to besting the iPhone (sorry, Android), and it’s clearly going to have a life beyond its initial release. And hey — it’s got cut, copy, and paste!

Apple is ditching MacWorld to instead exhibit at CES next year instead, according to one source.

The source, citing “friends who work at Apple,” insisted the company is ditching MacWorld because it will “go large” at CES, which typically runs concurrently with MacWorld in early January.

The International Consumer Electronics Show, or CES, is the big annual gathering ot the consumer electronics industry. Held in Las Vegas over several days, it attracts more than 2,700 companies from all over the world, including technology giants like Microsoft, Sony and Nintendo.

Apple has never had a presence at the show, exhibiting at MacWorld instead. In 2007, Steve Jobs managed to eclipse CES by unveiling the iPhone at MacWorld, but typically the technology press prefers CES, which has more companies and therefore more news.

If Apple were to be a presence at CES — with Steve Jobs possibly giving a keynote speech — it would no longer have to compete with CES for press attention.

In addition, Apple is now more of a consumer electronics company now than a computer company, making CES a much better fit than MacWorld, the source said.

The source insisted his information was solid, not just speculation.

“It’s a done deal,” he said.

The concept does sum up a lot of iLife for infants, but the trouble with these iPooed and iPeed onesies is that once your baby soils the Apple-inspired jumpsuit, you’ll have to change them out of it.

About $16 for a set of two on Etsy. They come in a range of colors (white, pink, blue and green) and sizes to fit babies up to 34 pounds.

Apple chief operating officer Tim Cook, finance head Peter Oppenheimer, and Mac hardware senior vice president Bob Mansfield had their paychecks boosted, as well as their stock portfolios.

Cook, often mentioned as a possible replacement for Jobs, will earn $800,00 per year. Oppenheimer, Apple’s Chief financial officer, will make $700,000 per year, while hardware chief Mansfield will make $600,000.

Among the underwhelming upgrades to iWork Apple announced Tuesday, I thought the ones made to Keynote seemed at least interesting. Call me crazy, but I’m rather fond of Apple’s presentation software and given the ubiquity of Powerpoint used in the business world, I’m always impressed when someone shows up with a Keynote presentation instead. It just tells me the person cares, you know?

Helpfully, Apple itself has created Keynote Remote, an app for the company’s mobile devices that lets you control your Keynote slide presentation on your computer from your iPod touch or iPhone.

Swipe to advance or return to the previous slide. In portrait mode, see your presenter notes on your iPod touch or iPhone. In landscape mode, preview your next slide. Keynote Remote works with your Wi-Fi network, so you can control slide playback from anywhere in the room.

Great stuff, really. But, uh, you’ll need to drop another 99¢ in order to make it happen, even after you’ve bought the copy of iWork 09 needed to use the mobile app. Amazing.

Evidence, if it were needed, that even writers of the Best Mac E-zine Of All Time need to stop for a sit down every now and again.

Here, thanks to the CC-licensed photostream of TidBITS writer Glenn Fleishman, we can see the TidBITters relaxing between frantic article-writing. It’s funny that even the awesome TidBITS team ends up crouching on the floor, huddled up by the power sockets just like the rest of us.

But wait, who’s this walking past – possibly also on the hunt for an empty power outlet? Why, it’s none other than equally great Mac writers David Pogue and Jason Snell. Pogue, Engst and Snell all together in one image: congrats! You’ve collected the full set!

(Thanks to Glenn Fleishman for the CC photos.)

An Australian pilot program using the iPod touch as a classroom tool has some high school students doing more homework, others puzzling over the device.

Though the small program — eight 14-year-olds — using iPod touches is far from giving a scientific answer of how they might change learning, a few interesting things have cropped up.

One: Louise Duncan, the teacher who started the program at Shepparton High in Victoria, found that some of the kids had trouble using them.

“We assume that 14-year-olds are really technologically savvy, but they’re often not,” she told Perth newspaper Western Australia Today.

Students use the hand-held media players to search the internet, download music, do quizzes, research and submit assignments and work with students in Singapore.

Duncan found that students in the test program were more willing to come to school, did more homework and used their iPods more than laptops or desktop computers.

The iPods are on loan from Apple and run on the Study Wiz platform; the test is part of a global mobile learning project.

Via WA today

Lost in the verbiage over Apple’s decision to expand the number of DRM-free songs on iTunes was a fee some are calling Apple’s ‘music tax’ potentially worth $1.8 billion to Cupertino.

iTunes users will need to pay $0.30 per track ($0.60 per video and 30 percent of the price of an album) to use Apple’s one-click conversion to DRM-free listening pleasure. While offering copy-protection free iTunes songs is viewed as a ‘win’ for consumers, it may also further enrich Apple’s coffers.

Erick Schonfeld of TechCrunch estimates Apple would earn $1.8 billion if each of the 9 billion iTunes sales were converted to non-DRM.

Among the more interesting things I’ve come across so far at Macworld is an innovative calling application from Freedom Voice, called Newber. Somewhat similar, but with a couple of key differences to Grand Central, Newber lets you route every phone call made to you though a single number and, using GPS location awareness, lets you take the call on any phone that happens to be nearby.

If you’re in the office at your desk, Newber will send calls to your work phone. At home it can ring the house phone. On the road Newber will ring your iPhone, the phone extension in your hotel room, even the payphone at the gas station in the middle of nowhere where you’re getting a flat fixed – if that’s where you want it to ring. Your callers have one number for you and you can receive their calls anywhere.

I saw the app in a demo at a press event on Monday night and spoke further yesterday with David Gerzof, president of Bigfish Communications, the PR firm representing Newber, about the difficulty Freedom Voice has had getting the Newber app approved for distribution in the AppStore. “Newber was submitted in October and Apple authorized the product manager to contact them by phone, which he does every day,” Gerzof told me. “They haven’t said it will be approved or that it won’t be approved, in fact we can’t see from our activity logs where they have even begun testing it. It’s very frustrating.”

As a result, despite having already put several hundred thousand dollars into developing the platform for iPhone, Gerzof and Newber aren’t putting all their eggs in Apple’s basket. A Demo application for Blackberry is already operating and the company is also working on one for Android. “We love Apple and began work first with the iPhone SDK because we wanted it to be the launch platform, but if they aren’t interested, we have to move forward with the others,” Gerzof says.

Hackers Tuesday forced MacRumors to halt its live-blogging coverage of Apple marketing exec Phil Schiller’s keynote speech at Macworld Expo. The hack hit MacRumorsLive.com, a domain created for commenting on the annual San Francisco, Calif. Mac-focused tradeshow.

Interspersed with live updates about news of iPhoto upgrades were offensive messages, including one declaring Apple CEO “Steve Jobs just died.”

In a statement posted about an hour after Macworld Expo opening, the site’s founder Arnold Kim apologized to readers for the attack.

Although Apple marketing head Phil Schiller announced a 17-inch MacBook Pro and more DRM-free music from iTunes, one analyst believes what wasn’t said is what counts most.

Gene Munster, the Piper Jaffray analyst and Mac-watcher, wrote Tuesday that the lack of many fireworks during Schiller’s talk signaled “Steve Jobs remains primary spokesman and active leader” for Apple.

The question of how active Jobs will be as CEO while he undergoes therapy for a “hormone imbalance” was raised Tuesday when brokerage firm Oppenheimer & Co. wondered if Jobs could fully perform as head of Apple.

There are is two one great new features in iWeb 09 that went unannounced in yesterday’s keynote, both of which transforms it, in my opinion, from a waste of disk space into a potentially useful tool.

The two changes are is:

→ iWeb can now handle multiple web sites simultaneously; you simply flick from one to another in the sidebar

→ iWeb now lets you publish to any (S)FTP server, rather than tying you in to Mobile Me or restricting you to publishing to a local folder

There have been a few instances in recent years when I’ve briefly toyed with the idea of using iWeb for basic web projects, only to reject it seconds later because of these two this flaws. With iLife 09 installed, I’m going to revisit those projects and think again.

UPDATE: I am an idiot.

Online bookseller Books on Board brings some 20,000 e-book titles to your iPod Touch or iPhone.

From Clive Cussler to “Do-It-Yourself Hedge Funds,” there’s bound to be something for everyone. Prices range from about $14-19.

The nice thing: instead of a dedicated app that you can only use at Books on Board, the service piggybacks on free app Stanza.

If you want to try before you buy, they offer a few sample downloads gratis, mostly romance novels.

Via Textually

The media and the public trickled onto the Macworld exhibit floor in the wake of Phil Schiller’s Keynote speech Tuesday in San Francisco with a collective yawn, casting a sad and listless pall over Apple’s final year at the seminal trade show dedicated to Mac and Macintosh innovation. Gone was the excitement generated in recent years by the introduction of revolutionary new products such as iPod and iPhone. Gone was the sense that Steve Jobs contagious’ enthusiasm and obsessive secrecy could somehow reward us with ever more new, beautiful, elegantly designed products that would change our relationship to technology and with each other.

Instead, Schiller left the Apple community pondering battery life and notebook aftermarket resale values, wondering how a little face paint and eye shadow applied to iWork and iLife is going to drive increasing revenue to One Infinite Loop between the end of Macworld on Thursday and the next Cupertino Town Hall event sometime later this year.

One the surface of things, a mood that I might liken to one in a household where the divorce has been agreed to but not yet finalized, is curiously appropriate to the uncertain economic horizon each and every one of the hundreds of Macworld exhibitors – as well as, of course, the show’s anchor tenant – is facing.

Sure it would have been exhilarating for Phil Schiller to have whipped out a thoroughbred upgrade to the Mac mini today, or a revamped Apple TV that might challenge the assumptions of what an interface between the office and the living room could look like. But I talked to several long time Mac addicts on the floor this afternoon, who confided they were relieved not to be tempted by any groundbreaking hardware innovations from Apple – because big ticket expenditures of every stripe are on hold until further notice.

In its way, then, Apple proved it still has the pulse of its audience well in hand – why offer revolutionary new products that would require hundreds or thousands of dollars in new investment (not to mention the huge investment in manufacturing required to roll out new hardware) when the company can let its legions of loyal consumers who have already bought Macs and iMacs over the years try on new software outfits at $50 – $80 a pop? Lean times may be coming for everyone but by golly you can spend your downtime learning how to play guitar with John Fogarty and marvel at the face recognition amazements of new iPhoto software.

Some of the busier booths on the exhibit floor this afternoon were ones hawking accessory items costing well under $100. Big gear manufacturers with shiny new products costing in the hundreds and thousands of dollars, not so much. And the reps of a couple of those exhibitors told me some of the newest stuff they have at the show are just prototypes, with no big production commitments coming into place until the economy and consumer spending shows signs of taking an upturn.

Compared to recent years, Day 1 attendance was significantly lower, something I could tell in the sparse lines at the concession stands and in the reliability of the WiFi connections available throughout the hall. But fewer people were here today because Steve Jobs was not here today. Tomorrow, when you’d expect the attendees interested in Macworld regardless of Steve Jobs’ presence, we’ll get a better idea of just how deflated the Mac community is over Apple’s final Macworld appearance and a sense of how much air has gone out of what was until pretty recently a high-flying market for computer technology.

The big hardware news from Macworld 2009 was not a new Mac mini, but rather an update to the 17″ MacBook Pro featuring the same precision aluminum unibody enclosure introduced on the MacBook and MacBook Pros unveiled in October. This new notebook features a built-in battery that Apple claims will deliver up to eight hours of use and up to 1,000 recharges, for more than three times the lifespan of conventional notebook batteries. This design innovation is sure to have people lining up in short order on either side of the Apple is Awesome / Apple is Evil divide.

The new 17-inch MacBook Pro has a high resolution LED-backlit display and the same large glass Multi-Touch trackpad introduced with the new MacBook family in October. In addition, the new 17-inch MacBook Pro includes state of the art NVIDIA graphics and the latest generation Intel Core 2 Duo mobile processors.

As part of what the company calls “the industry’s greenest notebook family”, the new 17-inch MacBook Pro is made of highly recyclable materials, meets stringent energy efficiency standards and is made without many of the harmful toxins found in other computers.

Follow the jump for availability, pricing and full feature information on the new 17″ MacBook Pro.

Apple announced several changes to the iTunes Store today. All four major music labels–Universal Music Group, Sony BMG, Warner Music Group and EMI, along with thousands of independent labels, now offer their music in iTunes Plus, Apple’s DRM-free format with higher-quality 256 kbps AAC encoding for audio quality, which the cmpany claims is virtually indistinguishable from the original recordings.

iTunes customers can also choose to download their favorite songs from what it calls the world’s largest music catalog directly onto their iPhone 3G over the 3G network just as they do with Wi-Fi today, for the same price as downloading to their computer.

And beginning in April, based on what the music labels charge Apple, songs on iTunes will be available at one of three price points: 69 cents, 99 cents and $1.29, with most albums still priced at $9.99.

None of this is earthshattering or unexpected, in fact, these changes have been rumored to be in the works for months. Still, it’s always good to see movement onward and upward.

Who says Apple has to roll out groundbreaking new hardware products to keep life interesting? Though the tweaks to its 17″ MacBook Pro (described in a post above) are noteworthy, upgrades to iLife, iWork and iTunes may end up having more relevance for more Mac users than any hardware introduction could.

Well, at least until we finally get that Mac Tablet, but that’s a story for another day.

Follow after the jump for details on the software upgrades rolled out today.

Well, there we have it: Phil Schiller’s delivered Apple’s final Macworld keynote while Jobs recuperates, and since Apple didn’t present a new iMac for $5, an iPhone the size of a window (and another the size of an SD card) and world peace, we can be sure its stock price will plummet accordingly.

If you took the sensible approach and didn’t have crazy expectations, this wasn’t a bad keynote, although it’s hardly going to go down as a particularly memorable one, which is a shame since it’s Apple’s last. Some of the new features in iLife ’09 (facial recognition in iPhoto, improved interface components in iMovie) and iWork ’09 look pretty good (although the full-screen view on Pages won’t wrench me away from WriteRoom any time soon), the online iWork demo seemed decent enough, and the 17″ MacBook Pro even throws pros a bone by offering a matte option. (Note, though, how the 24″ display you can hook it up to is glossy-only! Clearly, someone at Apple has a warped sense of humour, and I’ll bet it’s Mr. Jobs.)

There was one somewhat worrying aspect to the keynote, however, and that’s the way in which Apple was playing catch-up in the key area of music. Incredibly, the iTunes portion of the keynote was saved for Apple’s usual showstopping ‘last thing’. What we got: Apple canning its pricing structure to offer tiered pricing (boo!), but providing DRM-free tracks (hurrah!). In other words, it’s now the labels that have Apple by the short and curlies, finally forcing the Cupertino giant’s hand.

Being able to buy via cellular networks via iPhone is a nice touch, though, and could become a key differentiator in the long run, although that tiny slice of Apple won’t be enough to tempt me back from Amazon and Play.com just yet.

Minus a million points, though, for not getting Tony Bennett to sing out the keynote with: We’ll meet again, don’t know where, don’t know when, but I’m sure we’ll meet again some sunny day!

(Oh, and it’s now business as usual if you’re in the UK: with Sterling getting a kicking, Apple’s now seriously hedging its bets. The $169 Mac Box Set translates to a whopping £149 in the UK—I was hoping for £135, but then I’ve decided to be an optimistic sort this year.)

Five bright, whimsical designs from Paul Frank Industries are now iPhone 3G ready. Many feature Julius the monkey whose quirky mug bears a slight resemblance to designer Paul Frank Sunich, who founded the Southern California brand in 1995.

While the monkey will make it hard to get your iPhone confused with someone else’s, that funny face will cost you the Apple logo.

The silicone Paul Frank cases run about $30 online at the Apple store, where you can also find his regular iPhone cases and iPod cases, too.

Via Into mobile