You don’t have to be computer savvy to understand the vision of Steve Jobs.
Architect Peter Bohlin who designed Apple’s epic glass cube for the Fifth Avenue store in New York is “a total computer illiterate” his partner Bernard Cywinski told the Philadelphia Inquirer. He still sketches on paper rather than by computer and prefers talking in person to text messages.
Yet Bohlin interpreted Jobs’ wish to create a kind of “clubhouse” for Apple fans so well that the Cube has become one of New York’s most-photographed landmarks.
Even though he’d never designed a retail space, Jobs chose Bohlin to design this Manhattan magnet for Apple lovers based on his work for the new Pixar headquarters and studios in Emeryville, California.
Jobs “didn’t care” about that handicap, said Karl Backus, the principal in BCJ’s San Francisco office who manages the firm’s Apple projects. That’s because Jobs thought of the stores not as retail spaces but as social spaces.