Apple’s decision to restrict what companies can serve ads to iOS-based mobile devices has caught the eye of federal regulators who reportedly have opened an investigation into the practice. The Cupertino, Calif. company plans to launch its iAd service July 1.
Although its unclear whether the Department of Justice or the Federal Trade Commission would lead the investigation, regulators have “taken an interest in Apple’s actions,” according to the Financial Times, which cites two unnamed sources. The probe seems centered on an iOS developer agreement that limits user data to “an independent advertising service provider whose primary business is serving mobile ads.” Rivals argue the language blocks Google’s AdMob, as well as Microsoft’s advertising service.