Research in Motion reportedly is shopping for a mobile ad platform to help the BlackBerry maker better compete with Apple’s iAds and Google’s AdMob. The only hitch: the company that tops RIM’s list of candidates — Millennial Media — just isn’t that interested in being acquired.
Millennial Media CEO Paul Palmieri told the Wall Street Journal the company wants to launch an initial public offering and remain independent. If snatched-up by RIM, Palmieri’s company would lose all the opportunity to serve ads to the lucrative iPhone, iPad and other iOS devices protected by Apple’s iOS developer agreement. The agreement, initially aimed at Google, denies ad network access, unless approved by Cupertino. Since Apple has its own ad network – iAd – its unlikely Millennial would get another bite of the Apple.



