iOS devices have made tools like video editing more accessible for the general public, but they’re increasingly being used by the pros too.
Car maker Bentley’s latest ad, called “Intelligent Details,” was shot and edited using only an iPhone 5s (for filming), iPad Air (for stitching it all together) and handheld of accessories — including iPhones lenses and mounts.
The use of the iMovie iOS software meant that filmmakers were able to carry out the majority of the editing work from the back seat of their car.