With or without Steve Jobs, Apple has the best lineup of hardware and software it has ever offered.
All in all, the WWDC keynote showed that Apple is paying attention to all the right things. It’s got a great line-up of affordable hardware that’s fast, feature-packed and environmentally friendly. The software loaded on top is designed for user-freindliness and ease of use. And Apple is no longer alone: it has thousands of partners in software and hardware who will push Apple’s platforms in new directions.
And while Apple is making a stealth enterprise play by supporting Micorosft Exchange, it’s not devoting features or resources to taking on Microsoft head on. Instead, Apple is concentrating on its core market: home users. And it’s got a killer lineup for consumers, especially in software.
* The new iPhone 3GS is a killer device. The speed bump, better camera and digital compass (which will enable a raft of amazing location-based services) will tempt iPhone users to upgrade in droves. The iPhone is becoming finally a true mobile computer, and no one has anything that comes close.
* The $99 iPhone is the Palm Pre killer. Who now will pay $199 for an iPhone-imitator on Sprint, when the original costs less than half the price?
* The new MacBook Pro laptops running Snow Leopard are the best laptops on the market, bar none. Even if other laptops have good hardware, Microsoft’s Vista is their Achilles heel. With a great built-in battery, memory-card slots and the return of firewire, MacBooks will sell like hotcakes. Netbooks be damned. The real computing market — and most of the money — is in laptops, and Apple’s got the best available.
* Snow Leopard looks like a great upgrade, despite the lack of whizbang new features. Instead, it will offer upgrades in all the right areas: Web browsing, better multimedia, easy of use and speed. Snow Leopard has tons of little touches that will add up to an extremely polished, consumer-oriented operating system that focuses on the things consumers do — browse the Web, watch videos, and communicate with friends. That’s why things that seem small and minor — like today’s WWDC demonstration of easy video editing and uploading in QuickTime — really counts. Apple is focused, as usual, on improving the user experience. And unlike Vista, Snow Leopard delivers.
* Green. The new MacBooks are rated EPEAT Gold — the highest standard of energy efficiency, green production and recyclability.The importance of being green can’t be understated. There’s a huge shift in consumer attitudes, especially among Apple’s educated, upscale demographic, who are demanding environmentally-friendly products. Being green is a huge selling point, and Apple now offers some of the greenest hardware.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
