Rival tech companies have no problem promoting their products by ridiculing Apple’s, as evidenced by Microsoft’s recent anti-iPhone ads it had to end up pulling off the internet out of embarrassment.
In a new commercial for Nokia’s 2520 tablet running Windows RT, we are privileged to hear the inner dialogue of a man with an indistinguishable accent in a coffee shop wrestle over whether he truly loves his iPad. He finds it impossible to meaningfully connect with members of the opposite sex because of his iPad’s shortcomings, and we are supposed to sympathize with his inner torment. Then he sees the light of day when a girl whips out the Lumia 2520 with a physical keyboard. Microsoft Office! It all makes sense!
The man asks “Did I buy the wrong tablet?” at the end of the ad. No, but if you want a physical keyboard for the iPad, they are pretty easy to come by these days.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
