Viximo, creators of a Cambridge, MA based platform for creating and distributing virtual “goods” and art for social networks and mobile applications, has released a development platform called VixML that the company hopes may soon become an important tool for novice iPhone developers.
Lack of Objective-C knowledge and unfamiliarity with the mysteries of the iPhone SDK have kept many designers from reaching for the brass ring available to the likes of some fart app developers and ring tone merchants. Viximo seeks to remedy such an imbalance in the force with a programming language using a number of pre-designated tags, the VixML WYSIWYG SDK and emulator. Designers can use these tools to create in a matter of days rich, multimedia mini-apps that would have previously taken weeks or months of programing.
The catch is that Viximo is positioning itself as a pre-gatekeeper, initially requiring any app developed using VixML to be part of the company’s True Flirt application on the AppStore.
Viximo is currently not releasing details about its revenue sharing arrangement with potential developers, a wall that will likely have to come down if app developers are to adopt VixML in any significant numbers.
Via TechCrunch
Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie’s photos on Flickr.
