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Murdoch’s ‘The Daily’ Hits iPads Today

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It seems only appropriate News Corp.’s iPad-based “newspaper”, The Daily, will be officially unveiled today at the Guggenheim Museum, a repository of Post-Impressionistic artists. Like Cezanne and Manet, News Corp.’s Rupurt Murdoch and Apple’s Eddie Cue hope the application ushers in the age of Post-Print and Post-PC.

The ceremony is set to begin at 11 am Eastern, where reporters and analysts will gather to hear details of the project. So far, we only know there will be a $0.99 per week subscription cost. Will The Daily be a digital version of an actual newspaper, with staff, competition, ads and the rest? Can Apple finally find a subscription model that works both for the Cupertino, Calif. tech giant and the beleaguered print industry? Can the iTunes’ Eddie Cue really stand-in for the ailing Steve Jobs?


Several tech news outlets plan to offer live feeds of the event. Hopefully, the ceremony will live up to the hoopla and not become a digital version of something to line your bird cage.

[Fortune, CNET]

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