It seems only appropriate News Corp.’s iPad-based “newspaper”, The Daily, will be officially unveiled today at the Guggenheim Museum, a repository of Post-Impressionistic artists. Like Cezanne and Manet, News Corp.’s Rupurt Murdoch and Apple’s Eddie Cue hope the application ushers in the age of Post-Print and Post-PC.
The ceremony is set to begin at 11 am Eastern, where reporters and analysts will gather to hear details of the project. So far, we only know there will be a $0.99 per week subscription cost. Will The Daily be a digital version of an actual newspaper, with staff, competition, ads and the rest? Can Apple finally find a subscription model that works both for the Cupertino, Calif. tech giant and the beleaguered print industry? Can the iTunes’ Eddie Cue really stand-in for the ailing Steve Jobs?
Several tech news outlets plan to offer live feeds of the event. Hopefully, the ceremony will live up to the hoopla and not become a digital version of something to line your bird cage.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
