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MovieWedge: A $10 Beanbag for Your iPhone

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moviewedge

How far can marketers ride on the iPhone’s coattails? Quite a distance, if MovieWedge is any gauge. Marketed as the “best iPhone, iPod and portable media device holder/stand in the world!”, the $10 patent-pending product bears a striking resemblance to a 98-cent bean bag. But there has to be more to it, right? Well, yes – more marketing-speak.

The MovieWedge’s features include:

  • “Variable viewing angle” – in other words, it molds to your iPhone’s shape, like an, erm, bean bag.
  • “Compatible with virtually any case or enclosure.”
  • “Soft microsuede covering perfect for wiping screen.”
  • The company includes links to favorable press, including CrunchGear: “this is such a good idea.” What is more interesting is the reviews were written in March and mentioned MovieWedge would be available any day. Why the delay?

    Nearly six months later, the second-coming of MovieWedge is appearing.

    “It’s probably a little chunky for the minimalist traveler, but we like it anyway,” wrote Gadget Lab’s Charlie Sorrel. The Wired site noted MovieWedge offers a “plush lip” for devices plus that micro-fiber material that’s perfect to “quickly polish away greasy smears from grubby thumbs.”

    But $10 to wipe your hands? “But, it’s a bean bag with branding,” noted Giz.

    [Via Company Page, Gadget Lab and Gizmodo]

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