Meet the MacBook Lighter-Than-Air [Humor, Video]

This video by the self-declared Final Cut King probably goes on a bit too long, but some of the imagery I could see Apple, in a more whimsical mood, adopting to emphasize just how light, portable and wafer-thin the MacBook Air actually is to people who have never picked one up… although I think it’s more likely that one of Apple’s competitors will just steal this idea to advertise their so-called Ultrabooks.

John Brownlee

John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.