Vitamin Water may be the 2011 equivalent of snake oil, but now those bus shelter ads have got some actual juice: you can hook up your iPhone or iPod to charge on the go.
The ads featuring USB ports will be rolled out in Boston, Chicago, New York and Los Angeles. They are the brainchild of Crispin Porter + Bogusky — the same Mac-happy guys behind Microsoft’s “Laptop Hunters” campaign.
Your next endless wait for public transport means you can probably fully charge your devices on the 5-volt battery powered USB port.
The ads are “part of the soft drink brand’s ‘You’re Up’ campaign, underlining its message that it is formulated to provide a quick boost when you are on the go.”
Via Adweek
Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
