Kevin Rose Wants You to Discover The Best Things With Oink on Your iPhone

Serial entrepreneur Kevin Rose is known for founding companies like Digg and Revision3. He now works at an app development company he started called “Milk.”

Rose demoed his newest creation at the Web 2.0 Summit in San Francisco last week. “Oink” is an upcoming app that lets users rank and share things with each other. Taking cues from Digg, the platform will act as an all-encompassing tool for finding the best things out there — whether you’re in need of a good massage or a slice of pizza.

The whole concept of Oink is based off hastags for things like #coffee or #rollercoasters. Oink is also heavily focused on location. Location ranking from your social graph improves upon services like Google Maps, Yelp, and Foursquare that attempt to show you places to visit with user reviews.

Oink wants to answer the question, “Where can I find the best _____ ?”

Like Quora, Oink users gain credibility as more people rank up their recommendations for different hashtags. The idea is that eventually someone will become the local ‘expert’ for a certain niche.

Any type of item can be ranked with Oink. Rose gave the example of tea; you can see if it’s been voted up by your friends, ranked by tag, or where the best #teas are within a 1-mile, 5-mile, or 25-mile radius.

Rose believes he has a compelling product that can compete with products like Yelp and Foursquare. Watch his presentation and be the judge:

httpvhd://www.youtube.com/watch?v=Yv0xEAX3vFw

You can follow Oink on Twitter for updates on the app. A beta release should go live in a few weeks. More information on Rose’s app development company can be seen on Milk’s website.

(via TechCrunch)

Alex Heath

Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.