A new survey of 2,000 iPhone users saw 3/5ths of respondents admit to having a “blind loyalty” to the Apple brand.
78% percent claimed they “couldn’t imagine having a different type of phone now,” while 52% said they had been “really impressed” with the iPhone.
54% of people answering the survey had previously owned an iPhone and — when asked why they bought a second — 37% responded that they were used to the iOS interface.
A further 28% said the iPhone seemed to be the best phone for them at the time of switching, while 25% said it was due to the fact that friends and family members had iPhones and they wished to retain Apple-specific features such as Facetime.
The survey revealed that 17% of respondents had switched to their current iPhone from a BlackBerry, 14% from a Nokia handset, 9% from a Samsung, 4% from an HTC, and just 2% from a Sony Ericsson.
1 in 10 people were using either an iPhone 5c or 5s.
Roshan Bholah, founder of SIMOnlyContracts.co.uk, who conducted the survey, notes that,”It’s really interesting to discover this blind loyalty amongst iPhone users – they’ll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand.”
While surveys — particularly those conducted using a relatively small sample of respondents — can often be taken with a pinch of salt, if Bholah’s results do indicate larger trends it is further evidence of the favorable (and relatively unique) position Apple occupies as a tech company.
Source: Telegraph
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
12 responses to “iPhone Users Have A ‘Blind Loyalty’ To The Apple Brand [Report]”
Hmm.. that’s odd, there were ten comments here yesterday. Surely CultofMac isn’t Censoring users?
Since CultofMac is also Cult of Censoring, I’ll just sum it up this time:
This ‘article’ is bs. It’s hacked and twisted numbers trying to make a lame premise sound valid. It’s posted by an author who doesn’t deign to respond to thorough and factually backed commentary, and seems to prefer to delete ten+ comments from multiple people instead.
From now on, I’ll make sure to keep screenshots of all comments that get posted, so I can host them elsewhere.
Its funny that you say he doesn’t provide evidence i use both Mac and PC’S I am a graphic designer. Yet anyone I know with a mac can not provide me with a solid reason why a mac is Better. Now I have heard them spout rediculos things like macs dont get viruses. Thats False. They come standard with better features. (They also come standard at 800$ more than the aveverage pc they should have more) there screens are better. False. Pc can not run OS BUT macs can run windows. Uhmmm no macs won’t let pcs run OS. I even had a teacher say the commands for adobe are easier on a Mac no no there not its the same key only its called control and not command. As someone who uses both I hate people who only use Macs.