Apple’s due to start sending out free cases to beleaguered iPhone 4 owners at the end of the week… and while that’s great for customers, it’s bad news indeed for companies planning on selling their own iPhone 4 cases. How do you compete with free?
Incipio is trying. They’ve just started a cute “We love our customers too” campaign. It works like this: once you receive your free bumper from Apple, you can send it in to Incipio for five bucks off one of their premium iPhon cases.
Obviously, this is only a good deal if you’re looking for a higher-quality case than the bumper, but still, it’s a nice gesture. The question is: with Apple intending on sending out third-party cases along with the bumper, what will Incipio do for people who get another free case instead? Will the same discount still apply?
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
