The old adage is that new cars depreciate the minute you buy them. However, the rumored Apple car might be the first vehicle to actually make you money after you drive it off the lot.
If Apple’s car is autonomous, it’ll earn its keep delivering people or goods when you’re not using it. So says Paul Godsmark, a robocar consultant and one of the leading experts on the upcoming autonomous vehicle revolution.
In this fascinating interview, Godsmark talks about the enormous changes that are coming up fast with self-driving vehicles, including Project Titan, the rumored Apple Car.
Buckle up! Everything is about to change dramatically — from the way we travel to the way we work.
Paul Godsmark is the cofounder and CTO of CAVCOE, the Canadian Automated Vehicles Center of Excellence.
Godsmark is a former road designer who consults with businesses about the enormous impact autonomous vehicles will have. It’ll be as disruptive as the internet, Godsmark says, and likely more so.
In five to ten years, the roads will be filled with self-driving autonomous cars. The switch will be extremely rapid — consumers will buy robot cars faster than they can be made — and the impact will be huge. New businesses will be born and thrive, but a lot of companies will go bust and die.
In this episode of Kahney’s Korner, Godsmark talks about how autonomous robot cars may be the first vehicles in history that will make you money, rather than losing it.
About Kahney’s Korner
Kahney’s Korner is a new weekly podcast. Every week I’ll be interviewing a guest from the world of Apple. I’ve got some great guests lined up, including a bunch of ex-Apple staffers who will talk about their work and working with Steve Jobs. It’s a big Apple world out there, and there’s tons of great, fascinating stories to tell.
This week’s sponsor
Thanks to TunnelBear for supporting this episode of Kahney’s Korner. Go to www.tunnelbear.com/korner/ and create a FREE trial account. If you use that URL, TunnelBear will know we sent you.
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Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
