We all love lists, so here’s an interesting one to ponder. Men’s Health magazine has just ranked 100 U.S. cities by iPad usage, combining data from online ad impressions, the number of Apple and Best Buy stores per capita, and the percentage of households that own tablets or notebooks. And the winner’s are:
1 Plano, TX A+
2 San Jose, CA A
3 San Francisco, CA A
4 Boise, ID A-
5 Austin, TX A-
6 Oakland, CA B+
7 San Diego, CA B+
8 Durham, NC B+
9 Chesapeake, VA B+
10 Colorado Springs, CO B+
Based on these results, Men’s Health has coined the term Plano Effect for an entire city of early adopters. I’m a bit surprised my hometown of Boston only earns a C+ at number 40, I see iPads everywhere and we almost trip over Apple Stores around here. But we aren’t overly saturated with Best Buys…
Where does your hometown rank? Here’s the rest of the list:
11 Charlotte, NC B+
12 Las Vegas, NV B
13 Jersey City, NJ B
14 Anchorage, AK B
15 Honolulu, HI B
16 Virginia Beach, VA B
17 Fort Worth, TX B
18 Birmingham, AL B
19 Reno, NV B
20 Lexington, KY B-
21 New Orleans, LA B-
22 Los Angeles, CA B-
23 Raleigh, NC B-
24 Orlando, FLB-
25 Houston, TX B-
26 Santa Ana, CA B-
27 Denver, CO B-
28 Phoenix, AZ C+
29 Madison, WI C+
30 Omaha, NE C+
31 Nashville, TN C+
32 Wilmington, DE C+
33 Chicago, IL C+
34 Tampa, FLC+
35 San Antonio, TX C+
36 Greensboro, NC C+
37 Salt Lake City, UT C+
38 Burlington, VT C+
39 St. Paul, MN C+
40 Boston, MA C+
41 Aurora, CO C+
42 New York, NY C
43 Wichita, KS C
44 Des Moines, IA C
45 Minneapolis, MN C
46 Tulsa, OK C
47 Bakersfield, CA C
48 Jacksonville, FL C
49 Portland, OR C
50 Oklahoma City, OK C
51 Miami, FL C-
52 Riverside, CA C-
53 Atlanta, GA C-
54 Dallas, TX C-
55 Baton Rouge, LA C-
56 Washington, DC C-
57 Little Rock, AR C-
58 Manchester, NH C-
59 Louisville, KY C-
60 Albuquerque, NM C-
61 Kansas City, MO C-
62 Richmond, VA C-
63 Winston-Salem, NC C-
64 Lubbock, TX C-
65 Seattle, WA D+
66 Portland, ME D+
67 Columbus, OH D+
68 Sacramento, CA D+
69 Memphis, TN D
70 Tucson, AZ D
71 Pittsburgh, PA D
72 Sioux Falls, SD D
73 Indianapolis, IN D
74 Lincoln, NE D
75 El Paso, TX D
76 Corpus Christi, TX D
77 Buffalo, NY D
78 St. Petersburg, FL D
79 Fresno, CA D
80 Fargo, ND D-
81 Billings, MT D-
82 Jackson, MS D-
83 Bridgeport, CT D-
84 St. Louis, MO D-
85 Newark, NJ D
86 Columbia, SC D-
87 Cleveland, OH D-
88 Providence, RI D-
89 Philadelphia, PA D-
90 Charleston, WV F
91 Laredo, TX F
92 Norfolk, VA F
93 Milwaukee, WI F
94 Cheyenne, WY F
95 Stockton, CA F
96 Cincinnati, OH F
97 Baltimore, MD F
98 Detroit, MI F
99 Fort Wayne, IN F
100 Toledo, OH F
Agree? Disagree? Prefer a Kindle? Let us know in the comments.
[via boston.com]
46 responses to “How High Tech is Your Hometown? US Cities Ranked by iPad Usage”
I’m not believing Boise beats Austin. Boise? Very fishy.
NYC is #42?
Yeah, I found that strange too.Ā
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My entire state is charging back to the 1860s, so I expect to see our town sliding down the list.
Boise only needs like 100 people to reach 90% saturation ;)
Living in Covington, across the Ohio River from Cincinnati (96, F) I believe it. People around here are very computer illiterate. Some of the people I work with hate computers and blame the internet for our current economic and societal problems.
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Woo! Go Plano!
I live in Dallas and travel to Plano, TX every now and then which is only about 20 – 30 minutes to the north. I would agree with Plano being #1. Its like you’re in a completely different place. Very nice, well kept, great restaurants. A lot of corporate HQ’s are located there. Look it up on Wikipedia
Is this per capita, or just sheer numbers?
Prada in htown, now this?? Way to go Houston !!!!!
tinyurl.com/2df4ccp
I have bought many AppleĀ itemsĀ over the last 20 years, I never bought any of them at Best Buys, before Apple Stores it was the Colorful Flyer/CatalogĀ stores like Mac Connection etc…
BOO Detroit is more Cleveland!
The methodology is flawed. Ā It is using the number of stores (AppleBest buy) per capita. Ā And it does not include suburbs usually, which is why areas like Washington DC is low. Ā And it does not factor in the size of the stores. Ā
In Vienna Virginia, for example, there are 4 Apple stores and 6 best buys within 10 miles. Ā But, there is only one or two in DC proper. Ā
Plano TX is probably a lot like northern VA, affluent suburb.
Now Boise makes the list because the suburbs are within the city limits.
Note that San Francisco Oakland and San Jose are on the list, instead of the Bay area.
Bad defining criteria means useless list.
Thats hillarious… Im from Toledo… n we got number 100 :D
tinyurl.com/2df4ccp
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In regard to the Bay Area point: Ā The Plano/Dallas/Ft. Worth is the exact same way. Ā Starting in one of the cities you could be in the other in under 15 minutes, and it gets a 1/17/54 spot. Ā
Besides, I think iPad is the opposite of high tech, Ā people love them for their simplicity, not their techiness. Ā I think the study is flawed in more than one way.
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Wow San Fran at 3? Tech stores are like corner stores over there…
Market penetration of a single vendor is not “high tech”. If your hometown is developing the iPad 3, then perhaps you can call your hometown “high tech”.
There is a high number of tech corporations in Plano. It is a thriving economy right now and home to many Fortune 500 companies. McAfee, Oracle, Intuit, Robot Entertainment, Samsung and Alcatel-Lucent all have offices in Plano.
Who knows how the measures are weighted, but I’d bet Boise gets there on Apple + Best Buy stores per capita (one of each for ~200,000 people), and to a lesser degree the other two factors. (A large number of people employed by Micron and HP live within the city.)
Suspect city ranking in magazinesĀ is influenced by advertising unless theĀ data that yields the rank is provided. Show me the numbers, or I think you just want people to move to Plano, buy an iPad if they live in Plano, and get a Logitech keyboard to go with it.