MacBook Pros are the hottest selling items in Apple Retail Stores, according to a report issued Tuesday by The Channel Checkers.
Apple’s premium notebook computers, ranging in price from $2000 – $2800 outsold the rest of the company’s systems at three quarters of the stores in in the independent survey of 15 brick and mortar outlets, with one store in Houston reporting the 13″ aluminum MacBook as its hottest item and a store in New York moving more 2.4gHz iMacs than anything else.
One third of stores reported February sales were up, while 87% of the stores surveyed reported no discounting in order to drive sales. Channel Checkers concluded that demand for Macs remains strong enough to support Apple’s premium pricing model.
“Apple products are selling more slowly in February,” the firm said. “However, despite the slower sales, demand remains strong enough that Apple does not need to discount products on a wide scale basis.”
With recent industry analysts expecting Apple sales for the quarter ending in March to be around 2 million units, down just 6% from last year’s record-setting pace, the steady popularity of the company’s high-end notebooks is a bright spot in an otherwise gloomy economic picture.
Via AppleInsider
Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie’s photos on Flickr.
