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Fortune: Nearly 25% of App Store Is Games

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Confirmation came Tuesday from Fortune on just how popular games are to iPhone users. Games comprise about 21 percent of the almost 19,000 applications from Apple’s App Store.

“Six out of the top 10 paid apps on Apple’s App Store are currently games or entertainment programs,” Fortune’s Philip Elmer-Dewitt wrote.
The nugget of information comes from 148Apps, a site that tracks applications offered to iPhone and touch owners.

The report echos ComScore, which recently announced iPhone users outpace every other segment for game downloads: 32.4 percent versus 3.8 percent for most cell phone owners.


More surprising, however is just how the iPhone is dominating games today and into the future. The iPhone’s more than 17 million owners are equal to 1.6 billion regular cell phone users when it comes to downloading applications, Pelago CEO Jeff Holden discovered.

Like music publishers with iTunes, game developers may see Apple’s App Store as a fearsome rival. Holden noted the audience for iPhone apps is 94 times that of entertainment software available for other phones.

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