One of the things highlighted in this week’s Apple Watch early hands-on reviews is that the device’s constant stream of notifications has the potential to drive you nuts.
With rival companies never wanting to miss out on a chance to parody Apple while it’s gaining so much attention, Netflix has taken a shot at Cupertino with its joke ad for an even more distracting wearable: the Netflix Watch, which provides on-the-move access to Netflix’s vast archives.
Check it out below.
Sure, tinkly music and earnest Jony Ive-inspired voiceovers are as old as the hills nowadays, but the ad’s still great: if only because it highlights just how much I’ve suddenly realized I would totally buy a Netflix Watch.
And this is coming from a guy who’s already super-excited about the Apple Watch.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
2 responses to “Forget Apple Watch, Netflix wearable wants to own your wrist”
“Forget Apple Watch, Netflix wearable wants to own your wrist”
Parody or not, it’s irresponsible to portray someone using a device while driving.
It’s an iPhone strapped to your wrist… I could make a “Netflix Watch” for myself in less then five minutes.