This an ad mock-up from Moscow agency Doberman Studio has me plenty confused. Sure, the sleek, round lines of the Mac Mighty Mouse might induce one to think it feminine.
Or is it some kind of commentary on gay marriage — i.e. did Mickey fall for the cartoon Mighty Mouse?
In the second version, cartoon mouse Jerry also falls prey to the seductive powers of the Mighty Mouse.
The site doesn’t specify whether this is an agency mock-up or a real ad running in Russia. The tag line below says “Walt Disney Records exclusive soundtracks Available on Apple Store,” which sounds more mock-up than real.
If you’ve ever tried to learn a romance language, you’re used to objects being assigned gender (in Italian, the mouse is called “il mouse” not to be confused with “la topa” a female mouse or slang for vagina) but still, this strikes me as a little weird.
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Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
