Introducing the radical new MacBook Pro. With breakthrough performance, stunning Retina display and an impossibly thin design, it’s innovation in every dimension.
Apple has aired its first ad for the new MacBook Pro with Retina Display. “Every Dimension” has hit the airwaves, and the 30-second spot has also been uploaded to Apple’s YouTube account.
The ad features the MacBook Pro performing ‘pro’ tasks like intense photo and video editing.
To compliment the new MacBook Pro, Apple has also uploaded a 5-minute video detailing OS X Mountain Lion’s new features.
The world’s most advanced desktop operating system gets even better. And makes the Mac, iPad and iPhone work even better together.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
3 responses to “Apple’s First Ad For The New MacBook Pro: “Every Dimension” [Video]”
One can totally see that the post-Jobs era has begun….This ad lacks of his touch.It even doesn’t really look like an Apple ad at all if you ask me.It’s too dark and serious.I also seriously doubt he would have approved the Malkovich ones as well..Meeeeeh,we miss you Steve!
The OSX video shows the Mac running on July 17. Could that be the release date?
Also, according to the last line of text, Facebook integration will come later, possibly only when iOS6 debuts…
It also appears that the ad is in 3d. (switch to 1080p mode, then hit 3d)