Apple’s brand value is more than the total cost of the Apollo Space Program in today’s dollars, according to a new report by brand consulting agency Brand Finance.
Apple topped a list of 500 firms — including heavyweights like Walmart, Google, and AT&T — to be named the most valuable billion-dollar U.S. brand name.
Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company’s brand, taking into account current and expected future revenue. Notably Apple was the only brand to have surpassed the $100 billion mark, being valued at $104.7 billion.
As can be seen be seen from the below infographic, tech companies in general dominated the list — accounting for 22% of the overall total.
Apple’s home state of California also triumphed — emerging as the No. 1 state by brand value, with companies generating a total of $484 billion.
So yeah, combined with this data visualization from yesterday — revealing that Apple earns $325,000 every minute — the company is clearly doomed.
(Sarcasm, obvs.)
Source: Brand Finance
Via: Slash Gear
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
