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Apple Releases Two New iPad Mini Ads, “Photos” And “Books” [Video]

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Apple has released two additional iPad mini TV spots following the release of its first “Piano” ad for the mini. “Photos” (shown above) focuses on viewing photography and editing pics in iPhoto on the mini next to the 10-inch Retina iPad. At the very end of the ad, the larger iPad slides out of frame so that the mini can be featured as its replacement.

The second spot, called “Books,” demonstrates reading in iBooks on the mini compared with the larger iPad:

Source: Apple

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3 responses to “Apple Releases Two New iPad Mini Ads, “Photos” And “Books” [Video]”

  1. scatteredthings says:

    What app is being used to browse photos in the first video? I cannot get a thumbnail list to popup in Photos app…

  2. Jonathan Ober says:

    What app is being used to browse photos in the first video? I cannot get a thumbnail list to popup in Photos app…

    The app is iPhoto not the standard Photo app.

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