NFC payments might be easy, but up until now it’s fairly safe to say that they’ve never been cool in the conventional sense. Hoping to change that perspective is a new TV spot by Chase bank, which shows Apple Pay being used by super-cool indie band Bleachers.
The ad shows the indie band travelling around Los Angeles, buying items with their iPhones. In a sense, it’s a bit similar to Eddy Cue’s recent Apple Pay demo, except instead of being a middle-aged man buying Frozen toys, it’s a rockin’ pop band buying custom guitars, cool haircuts and nachos.
Check out the ad after the jump.
If the ad itself feels like it could have come directly from Apple, that’s because it pretty much did.
“Our concepts went to Phil [Schiller], our storyboards went to Phil and someone from the [Apple] brand team was on the shoot, so they were involved there too,” Chase’s chief brand officer told Ad Age.
The 90-second version of the ad can be seen below. A shorter 30-second spot is set to air on NBC, ABC, Fox, CBS and ESPN during prime time TV shows and sports broadcasts throughout the holidays.
The song, if you’re interested, is “Rollercoasters.”
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
One response to “Apple Pay is so cool, even hipster rockstars are using it”
Most folks have likely never heard of this band. So they will be focused on the variety of item bought and the Chase logo