The Apple News+ service is growing its subscription rate about four times as fast as major news sites like The New York Times and The Wall Street Journal, according to a new report.
Hey, when you sell the hardware, you have an advantage in attracting users’ eyeballs to content, too, right?
Apple News+ subscription growth rate much faster than major news sites
A new report from Consumer Intelligence Research Partners (CIRP) shows Apple News+ growing its subscription rate about four times as fast as major news sites are.
CIRP showed Apple increased its News+ subscriptions in the United States from 15% to 24% between 2020 to 2024, a 9% increase. In that same period, The New York Times and The Washington Post managed a 2% bump apiece and The Wall Street Journal managed a 3% increase.
The results come from data measuring how many Apple product buyers say they subscribe to the News+ service.
Photo: CIRP
CIRP also cited a report indicating that the Apple News+ partnership program is increasingly becoming a lifeline for news websites losing revenue, according to major publishers.
And as far as the growth of Apple News+ subscription growth is concerned, it may keep growing as long as the user install base for devices keeps growing.
“One-quarter of the US base of Apple customers represents tens of millions of users, an enormous audience relative to what individual media outlets can expect on their own,” CIRP noted.
David Snow, an expert on Apple hardware and software, writes on a variety of technological and cultural topics for Cult of Mac. They include Apple news, technology buying guides, and features about computer setups and Apple TV shows and movies.
With 30 years of experience covering technology and other subjects, he has written and edited for numerous print and online publications, including CMP Media, TechTV.com, CNET, Wired News, Red Herring magazine, Law.com, The National Law Journal and Law Technology News magazine. Among other roles, he served as executive editor of the Law.com network of websites and editorial director, technology, for ALM Media.
Snow graduated with a B.A. from Syracuse University with majors in magazine journalism and psychology. While there, he worked as a reporter for The Daily Orange newspaper and associate editor of Equal Time magazine.
Founder of the blog At the Waterline, he can be reached on X (formerly Twitter) via @atthewaterline and on Mastodon via @dsnow.
