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Apple Music jacks up subscription fees due to ‘rising licensing costs’

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Image of an iPad with the Apple Music app on the screen, used to illustrate a story about price hikes
Your tunes just got a little more expensive.
Image: Apple

Apple Music just became a bit pricier. Apple raised the streaming service’s monthly rate across all subscription tiers on Friday, citing the increasing cost of licensing artists’ music.

The company also jacked up the price of most Apple One bundles, which package Apple Music with subscriptions to other Apple services.

Apple Music and Apple One price hikes

Apple’s latest subscription hike follows last month’s substantial price increases on most of the company’s hardware. While Apple CEO Tim Cook made a shrewd decision years ago to concentrate on services — which now generate more than 20% of Apple’s revenue — Friday’s price hike might annoy users already pummeled by inflation and the slow drip of monthly fees.

Cupertino positioned the Apple Music price hike as a necessary reaction to its own rising costs.

“As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today,” the company told Variety on Friday.

High artist payouts and premium features

Apple Music pays some of the industry’s highest streaming rates, according to a 2024 report from Duetti. It pegged Apple Music’s payouts to artists at $6.2 per 1,000 streams, while chief rival Spotify paid a measly $3 per 1,000 streams. (Amazon Music paid out more, at $8.8 per 1,000 streams, according to the report.)

What do you get with your Apple Music subscription? In addition to unfettered access to more than 100 million songs, the company continues to add premium features to Apple Music in its quest to deliver the best listening experience around.

Features like lossless tracks, Spatial Audio, a slick karaoke mode called Apple Music Sing and a bespoke classical music app make Apple Music a great way to enjoy your favorite songs.

Apple Music “reached all-time highs in both listenership and new subscribers” last December, according to Eddy Cue, Apple’s senior vice president of services.

New prices for Apple Music and Apple One subscriptions

So, just how much did Apple jack up those Apple Music and Apple One prices? The new tiers cost as follows:

Apple Music: In the United States, individual and student plans rise a dollar each to $11.99 and $6.99 per month, respectively. Meanwhile, the family plan shoots up to $19.99 (previously $16.99).

Apple One: The family and premier plans rise $2 each to $27.95 and $39.95 per month, respectively. The individual plan remains unchanged at $19.95.

While Apple Music’s individual and family plans remain more affordable than market leader Spotify’s premium plans, Apple does not offer a free, ad-supported tier. Both services offer free trials.

The last Apple Music price hike came in 2022.

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