In something of a rare showing for the usually top-performing company, Apple takes “only” fifth place in the 2017 Harris Pool’s Reputation Quotient Ratings.
The list, which considers the “100 most visible companies,” is based on 20 different attributes — such as a company’s emotional appeal, social responsibility, financial performance, products and services, and more.
Despite only just eking into the top five, however, Apple scores an “excellent” 82.07 mark, which puts it just behind Johnson & Johnson, Publix Super Markets, Wegmans and leader Amazon, which scores a marginally better 86.27.
Photo: The Harris Poll
Last year, Apple scored 83.03, which placed it behind only Amazon’s 83.96 score for a second place win. There’s not a detailed breakdown of what caused Apple to lose points in the past year, although the fact that this ranking is based on votes from 23,000 U.S. respondents, rather than a fixed panel of experts, means that there may not be a clear reason.
Regardless of the slight fall, Apple outperformed other tech companies including Google, Netflix, Microsoft, IBM, Yahoo, eBay, Dell, Facebook and Hewlett Packard.
The biggest fall from grace in the last year is Samsung, which plummeted from seventh to 49th place when comparing 2016’s report to 2017’s. Other the past twelve months, Samsung has suffered a number of big hits — including the exploding Note 7 debacle and the recent arrest of its de-facto boss on charges of corruption and bribery.
In a separate recent ranking, Apple topped Fortune’s annual list of the world’s admired companies, marking its 10th year at the top of the list. As with the Reputation Quotient Ratings, Samsung suffered a big drop from previous years — falling off the top 50 list completely.
Source: The Harris Poll
Via: Apple Insider
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
4 responses to “Apple is America’s fifth most reputable company”
I’ve heard of Amazon, I’ve heard of Walgreens, I’ve heard of Johnson and Johnson, but Publix Super Markets? Never heard of them. Must be a South East thing. I would have thought that Apple would have ranked a little higher and that others would have been hiring up on the list as well.
You’ve heard of #1 Amazon, #36 Walgreens, #3 Johnson & Johnson, #4 Publix. Is your problem one of reading or counting or both?
I got paid 104,000 thousand dollars in 2016 by freelancing online and I did that by working part-time for 3 or sometimes more hrs a day. I was following a business opportunity I stumbled upon from this website i found online and I am happy that I was able to earn so much money on the side. It’s user-friendly and I am just so happy that I found out about it. Here’s what I do… STATICTAB.COM/r2tyhgi
wait where is comcast?