Although Apple unveiled new privacy rules with the iPhone 4 software for developers, the restrictions on data collection reportedly hasn’t prevented Google from serving ads within iPhone or iPad applications. A central reason why Apple is turning a blind eye to the third-party ads is to take FTC pressure off of the Cupertino, Calif. company, according to a Friday Wall Street Journal report.
The report quotes a developer for Conde Naste Publications that hesitates to test Apple’s willingness to enforce the new rules because iAds is the most lucrative advertising network.
One portion of Apple’s new privacy rules seems directly aimed at Google’s Adsense and the Mountain View, Calif. company’s AdMob. The restrictions would limit “mobile operating systems or development environments” from collecting private user data, device data, and location data.
[via AppleInsider]
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
