Apple showed off its 2025 Pride Collection Monday ahead of Pride Month, featuring a new Apple Watch Pride Edition Sport Band alongside matching watch faces and wallpapers for iPhone and iPad. The collection celebrates the “strength and beauty of LGBTQ+ communities around the world” with vibrant, rainbow-themed designs.
Apple 2025 Pride Collection: Apple Watch band, faces and wallpapers
This latest Pride Collection continues Apple’s tradition of celebrating diversity through specially designed products. And it also provides Apple enthusiasts with new ways to personalize their devices.
The handcrafted nature of the bands and the interactive elements of the digital designs offer Apple users both a tangible and virtual way to show their support for the LGBTQ+ community during Pride Month and beyond, Apple said.
Pride Edition Sport Band
The standout item in this year’s collection is the Pride Edition Sport Band. It features a distinctive tapestry of rainbow stripes in various shapes and sizes.
What makes each band unique is the meticulous assembly process, Apple said. Every handcrafted band features compression-molded stripes of vibrant colors. That ensures no two bands are exactly alike. This thoughtful design choice reflects “the individuality of all members of the LGBTQ+ community.”
Photo: Apple
Pride Harmony watch face
The new Pride Harmony watch face complements the physical band. The face brings the rainbow design to life through dynamic animations. The analog watch face displays bold, individual rainbow stripes. They shift in sequence across the display to form large hour numerals whenever users raise their wrist to check the time.
Similarly, the matching iPhone and iPad wallpaper features colors that change position as users interact with their devices — whether moving, locking or unlocking them.
As part of its ongoing commitment to diversity and inclusion, Apple said it’s “proud to financially support organizations that serve LGBTQ+ communities,” though specific details about these contributions were not included in the announcement.
Apple 2025 Pride Collection: Band available now
For Apple Watch enthusiasts looking to add this distinctive accessory to their collection, the Pride Edition Sport Band is available to order immediately through apple.com and the Apple Store app for $49.
The band will also be available in Apple Store locations starting next week and through authorized Apple resellers. The company has ensured compatibility across its product line by offering the band in 40mm, 42mm, and 46mm sizes, with both S/M and M/L length options.
Digital elements coming in software updates
While the physical band is available immediately, the digital components of the Apple 2025 Pride Collection — Pride Harmony watch face and matching wallpapers for iPhone and iPad — will come out in future software updates. Users can expect these digital assets to arrive with watchOS 11.5, iOS 18.5 and iPadOS 18.5.
Once available, customers will be able to download the Pride Harmony watch face through multiple channels, including the Apple Watch app, Apple Store app or directly from apple.com.
Source: Apple
