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Al Gore: Steve Didn’t Want Apple Asking ‘What Would Jobs Do?’

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Devices like the iPhone came out of Apple seemingly fully-formed.
Devices like the iPhone came out of Apple seemingly fully-formed.

Questions asking whether Tim Cook could mimic the late CEO Steve Jobs was exactly what the Apple co-founder wanted to avoid, former vice President Al Gore now says. Gore, an Apple board member, said Jobs urged executives: “Don’t ask what Steve would have done.” Instead, the iconic Apple leader said: “Follow your own voice,” Gore recalls.


Jobs appeared to not want a repeat of the mistake by Disney’s board of directors, who tried to reproduce the mindset of the animation great, Walt Disney. Jobs became Disney’s largest shareholder after the studio purchased his computer animation firm Pixar.

Instead, Jobs promoted “cultivating a team” able to cooperate and continue operating Apple after he left, according to Gore. “Everyone on that management team could be CEO of a world-class corporation,” Gore told an audience at the Wall Street Journal’s AsiaD technology conference.

On other matters, Gore has little confidence AT&T’s proposed acquisition of T-Mobile USA will survive Justice Department objections. “My guess is that the Justice Department so rarely undertakes an initiative like the one they took against that merger. I think it’ll be hard to overturn that measure. Both companies will try to put it back together, but they’d be well advised to start looking at other strategies, Gore commented.”

The U.S. Justice Department argues the $39 billion proposed purchase of one carrier by another would “substantially lessen competition” and violates antitrust law.

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9 responses to “Al Gore: Steve Didn’t Want Apple Asking ‘What Would Jobs Do?’”

  1. Bruno Confortin says:

    There is no way how to think like Steve, and if Apple tries there is a huge possibility of failure, in my humble opinion. Apple lived its entire “life” under his orders, who knows if 3 years from now is the right time for the company to “Think different”, under other orders?

  2. john fishlock says:

    Shame all these leaks are coming out about the book..Will be nice to read it though…Still cant find a boot anywhere…

  3. twitter-28439603 says:

    Umm, you’re forgetting 1985-1996?

  4. Kendall Tawes says:

    If you call that living?

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