Microsoft, HTC, Nokia and Sony Ericsson have teamed up in Europe to send Apple a message: no one can own the term “App Store,” and they’re willing to join forces to prove it in court.
It looks like Microsoft’s plan to beat Apple in the retail space by building their own Microsoft Stores right across from mall-based Apple Stores is paying off: Microsoft’s successfully chased Apple out of its space in the Bellevue, Washington shopping mall.
It’s something of a pyrrhic victory, though. Apple’s just moving to the second floor of the mall to a larger retail space. Directly overhead, overlooking Microsoft’s store, where it will literally be living in Apple’s shadow. If there was ever a time to LOL, this is it.
Microsoft’s latest attempt at persuading customers to buy a Windows PC rather than a Mac is an advertising campaign that compares the price of Apple machines with computers from Asus, Dell, HP, Sony, and others; and then asks buyers to “do the math” and look at the money they could save – which they could then spend on a trip to Hawaii.
For example, compare Apple’s MacBook Air with a selection of Windows netbooks and straight away you’ll notice the difference in price – with the MacBook Air listed at $1,049 compared to netbooks for as little as $299. We’ll ignore the fact that Microsoft has classed the MacBook Air as a netbook and move on to specifications.
Microsoft is trying to lure iOS developers into creating applications for the Windows Phone 7 operating system by offering an API mapping tool which helps them port their applications over from the iPhone. Jean-Christophe Cimetiere, Microsoft’s Senior Technical Evangelist for Interoperability, unveiled the tool on the Windows Team blog:
With this tool, iPhone developers can grab their apps, pick out the iOS API calls, and quickly look up the equivalent classes, methods and notification events in WP7. A developer can search a given iOS API call and find the equivalent WP7 along with C# sample codes and API documentations for both platforms.
Included in the package along with the API mapping tool is a 90+ page guide entitled “Windows Phone 7 Guide for iPhone Application Developers;” a series of “developer stories” from devs who have already ported their iPhone apps over to Windows Phone 7; and a compilation of the key resources needed to get started.
Apple has surpassed Microsoft in quarterly profits for the first time ever, bagging $760 million dollars more during the first calendar quarter of 2011. Microsoft announced today that its net profit for the past quarter – the company’s third fiscal quarter – is $5.23 billion. Last week, Apple reported profits of $5.99 billion over the same period, which is its second fiscal quarter of 2011.
Six months ago, Apple’s excellent performance in recent years was highlighted when the Cupertino company surpassed Microsoft in quarterly revenue for the first time in nearly 15 years. Despite this, Microsoft continued to hold Apple off when it came to profits, largely due to the high profit margins it achieves with its software business.
Apple’s latest accomplishment is now the third time the company has trumped Microsoft over the past year. In May of 2010, Apple first surpassed Microsoft in market capitalization, then went on to surpass Microsoft in quarterly revenue in October, and has now surpassed Microsoft in quarterly profits.
Apple’s market cap is now nearly $100 billion higher than Microsoft’s. It’s no wonder Apple has enough cash reserves to keep the company going until 2018, without selling another single product.
[via MacRumors]
Microsoft’s latest iOS offering hit the App Store today in the form of Photosynth; a fantastic photography application for taking 360º panoramic photos on your iPhone. It’s a free download, and one of the most impressive panorama applications I’ve tried.
The first thing I noticed about Photosynth is how easy it is to create your panorama. You simply tap the screen to start and then move your device around – up, down, left, right – and the application captures the images automatically, so there’s no need to move your device bit by bit while tapping a button to capture each tile.
Have you ever needed to move Microsoft Word documents between your Mac at home and your PC at work, but you just didn’t know how, or if it was even possible? Once you know what to do, it is a relatively simple and straightforward process that requires nearly no effort. Find out what to do in this video.
Microsoft is killing the Zune player after five years of unsuccessfully trying to compete with Apple’s iPod.
The Zune is being discontinued thanks to weak ongoing sales, Bloomberg reports. It will not be refreshed when current units sell out.
When the Zune was introduced in 2006, in mold-breaking brown nonetheless, Microsoft CEO Steve Ballmer predicted the player would one day overtake Apple. But it failed to even crack the top five MP3 players. According to NPD, Apple had 77% market share in 2010.
“MSFT abandoning Zune last sign AAPL totally dominated portable music for the last decade,” tweeted industry analyst Michael Gartenberg. “Sony, Samsung, Dell all failed to move needle.”
Gartenberg also predicted that tablets will be the next Zune.
Pundit Paul Kedrosky said: “My main reaction to news that Microsoft is going to stop selling Zunes is … Microsoft still sold Zunes?”
Instead of selling hardware players, Microsoft will shift its focus to putting Zune on smartphones running Windows mobile OS.
With its world class design, Microsoft’s young hip image, and ground-breaking advertising like the spot below, is it any wonder the Zune failed to take off?
(This is a joke, btw)
Microsoft’s recently-announced partnership with Nokia will significantly increase the chances of both Apple and Nokia settling their bitter patent infringement lawsuits against each other, says a long-time intellectual property activist who keeps a close eye on the patent strategies of the tech world’s largest firms.
With these words, Nokia CEO Stephen Elop declared his intentions for the future as part of his company’s strategic partnership with Microsoft. Both companies are trailing in Apple’s wake and urgently need to catch up.
The first part of Elop and Steve Ballmer’s open letter is somewhat dull, but the final paragraphs contain the real meat.
“Today, the battle is moving from one of mobile devices to one of mobile ecosystems,” they declare. “Ecosystems thrive when they reach scale, when they are fueled by energy and innovation and when they provide benefits and value to each person or company who participates. This is what we are creating; this is our vision; this is the work we are driving from this day forward.”
And then this declaration of war: “There are other mobile ecosystems. We will disrupt them.”
I, for one, welcome our new Nokisoft overlords; and I’ll happily raise a glass to disruption. Let’s see what actual shipping products they come up with, shall we?
Writing about mobile for a living, it can be hard to keep the names of all of the competing App Stores straight. Apple has the App Store, Google has the Android Marketplace, HP has the Palm App Catalog and Microsoft has the most unwieldy name yet in the Windows Phone Marketplace.
Microsoft seems to be as embarrassed by their app market’s name as we are, because they’re now trying to take Apple to court over Cupertino’s 2008 trademark on the the “App Store,” arguing that the term is too generic to be exclusively used by Apple.
We’re pretty up on the iPhone’s Bing app; its ability to combine the useful functions of several different stand-alone apps earned it a spot on our 23 Essential Apps list for the iPhone earlier this year.
But Microsoft is apparently even more ambitious: they’ve just updated Bing with some new abilities — including location-based reminders, a Google Maps Street View-like feature and more — to the point where it seems as if Microsoft is trying to turn Bing into some kind of uber-app. The whole thing’s also been given a facelift, and the results pages are less cluttered (even though the front page still needs work). It’s worth a download, even if, at the very least, just to gawk at its application of technology. Here’s a list of all the new stuff:
Microsoft’s attempts out replicate Apple’s successes in the retail space have always seemed… well… rather bereft of imagination and mindlessly emulative. Microsoft Stores almost always are opened in the same malls as Apple Stores, sometimes directly across the way. Instead of a Genius Bar, there’s a Guru Bar. And so on.
Microsoft’s “Me Too”ism in the retail has simply been painful to watch… so painful that it prompted us to write a post entitled “Why Microsoft’s Mall of America Store Will Fail” just last month.
Looks like we were right. According to the LA Times, Microsoft’s retail stores are a complete bust, despite having been designed by George Blankenship, who helped build Apple’s own retail stores.
Microsoft’s official Office for the Mac blog has announced a list of places where you can buy Office for Mac 2011 at discounted prices during Black Friday and Cyber Monday weekend. The prices are pretty good during the US Thanksgiving holiday weekend at various retailers, but Amazon has the best price of all.
Office for Mac 2011 has gotten favorable reviews and performs better than previous versions. If you are interested in upgrading from an older version Thanksgiving weekend will probably be your best opportunity to get a good deal.
Steve Jobs has been on the record for months that he thinks Blu-Ray is a format that is in the process of being murdered by streaming video, so Microsoft’s latest ad taking a jab at the Mac for its lack of Blu-Ray support feels a little limp… but to give credit where its due, the pseudo stop motion animation (which is really CGI) that they are using to make that point is pretty cute.
We already know that if a couple of overly restrictive NDAs hadn’t gotten in the way, Apple could have ended up owning the technology behind Microsoft’s new motion-control accessory for the Xbox 360 game console, but if you’ve already bought a Kinect and would like to see what a Mac with Kinect-like abilities could have been like, the hacker community’s already starting to put the software together, starting with hacker Theo Watson getting the Kinect’s cameras to output under OS X.
Ever played Lazer Tag? If Apple has its druthers, next time you play it, it won’t be with big ray guns and fluorescent sensors, but with your iPhone.
Apple’s gaming plans are described in a newly discovered patent dated April 2009 for “Interactive Gaming with Co-Located, Networked Direction and Location Aware Devices.”
The nitty gritty’s a lot cooler than that dry legalese description, though: what Apple is describing here is away to take advantage of an iPhone’s gyroscope, accelerometer and GPS to turn your handset into an aimable device that can talk to other iPhones that it is pointed at.
During his time as head of Microsoft, Bill Gates was famously anti-Apple, going so far as to issue an emphatic decree banning all Apple gadgets on the software giant’s mega-campus. Since then, however, Gates has been replaced by Steve Ballmer and the prohibition against iPods and iPhones has gradually loosened up… but there’s one place where Gates’ fierce rivalry with the House that Jobs built continues unabated: the palatial mansion of Bill and Melinda Gates.
Last week, Microsoft released the anticipated Office 2011 for Mac update, the first OS X version of their popular Office suite for several years. It’s getting good reviews, but you know who hates it? David Pogue, who describes it as utterly broken in a lengthy review.
The whole thing’s worth reading, but here’s the takeaway:
[I]t’s sad to see such unpolished work from Microsoft’s Mac team. Looks like they had their eye on the big-ticket items—and simply left the smaller cookies to crumble.
I have no thoughts to share yet on the matter, except to say that I wanted to dump sewage all over Steve Ballmer’s head when I installed the application suite and it immediately dumped seven or eight hideous icons into my dock without once consulting me.
One thing that you tend to notice when you watch as much television as I do is that almost ever character on TV uses a Mac … usually with a big sticker conspicuously placed over the glowing emblem on the lid, because while writers and set designers want to show that their characters are cool enough to use a Mac or an iPhone, Apple doesn’t go in for product placement on shows it doesn’t like.
When they do sponsor, it always smacks of love: Consider critic’s darling 30 Rock and their proudly prominent “Sponsored by Apple” product placement … all despite the fact that the shows ratings have been in the toilet for seasons now. Steve Jobs grooves on some Liz Lemon.
CBS’ hit sitcom How I Met Your Mother is one of those shows in which every character has a MacBook Pro with a sticker over the Apple logo, despite the fact it’s pretty much the biggest sitcom out there. Apple clearly thinks the show’s a bit artless … which is funny, because that’s the only way to describe the product placement bukkake party for Microsoft products that was last night’s episode.
https://www.youtube.com/watch?v=G3pHac6Otqk
Here are a selection of videos from Microsoft introducing the Windows 7 phone software and some of the different handsets. Above: New Windows Phone 7 devices available from Dell, HTC, LG and Samsung.
It’s worth watching a couple of these videos to get an idea of how the competition for mobile is heating up. If the videos present a true picture of the Windows Phone 7 experience, it looks like a credible competitor to the iPhone.
The easy customization of the Windows Phone 7 home screen — “pinning,” in Microsoft’s parlance — looks like a compelling feature. Home screen customization isn’t something you about from iPhone users — but it is a feature you hear Android users talk about a lot.
It’s taken them over three years to respond to the revolutionary shift in the mobile operating system landscape posed by iOS, but Microsoft has finally done it and released a properly modern, properly app-laden and properly multi-touchable successor to the Windows Mobile series: Windows Phone 7. But what differentiates Windows Phone 7 from Windows Mobile 6.5, Windows Mobile 6 and a host of even crappier mobile operating systems squirted out by Microsoft?
Quite a bit, actually, and it’s quite a bit better… but it’s still two years behind the curve of iOS.
Today marks the official debut of Windows Phone 7, Microsoft’s three-years-too-late response to the smartphone revolution headed by Apple with the release of the original iPhone. By most accounts, WIndows Phone 7’s software is far more advanced than its predecessor, Windows Mobile 6.5, and might even be pretty good… but it’s going to take more than a decent smartphone operating system these days to compete with iOS and Android: namely, a sizable, content-rich App Store with some showcase software for users to download out of the gate.
Early rumors tip the Windows Phone Marketplace to launch with a respectable 2,000 apps… but if news hitting the feeds this morning is anything to go by, those numbers might very well be inflated dishonestly. Microsoft has been prominently advertising several apps as being available on the Windows Phone Marketplace when it launches, including Rovio Mobile’s hit game, Angry Birds. The only problem? Rovio hasn’t even decided on doing a port yet.
httpvhd://www.youtube.com/watch?v=ZBL2h3GgyKM
Microsoft has a rather ignoble history when it comes to trying to counter Apple’s hyper-effective and popular “Get a Mac” campaign. Their first efforts were just embarrassing: a series of advertisements featuring Jerry Seinfeld and Bill Gates awkwardly mumbling non sequiturs at one another. That desperate bid for hipness failed, and so Microsoft launched their Laptop Hunter ads, which were comparatively straightforward: a camera crew followed “real” computer shoppers as they looked for new machines, and documented their ultimate choice of Windows laptops. Simple, pleasant and marginally effective… even if they did repeat all of the old, stupid fallacies about Apple computers costing significantly more than similarly specced Windows machines.
Pretty soon, though, controversy hit. Lauren deLong, an adorable red ead featured in the “Laptop Hunter” ads, turned out to be an actress with a filmography of ten movies to her credit. Since Microsoft’s ads purported to be following “real computer shoppers,” that made the ads’ truthfulness somewhat dubious.
So here’s the question: were the Laptop Hunters ads what the proclaimed themselves to be, or completely fictional? The “behind-the-scenes” footage of the Laptop Hunter ads shoot, as embedded above and first posted back in September, baldly asserts that participants were not told they were in a commercial until after they had picked their machines.
I’m not buying it. Not only are the individuals in the ads just a little too pointed in their dismissal of Apple products — I think a more common response to why a PC users would reject a Mac would be “I’ve always used Windows machines!” and not “It really seems like you’re paying for the aesthetics” — but surely, a professional actress like Ms. deLong would be savvy enough recognize the financial opportunity that had just presented itself if a film crew that had followed her around all day told her she’d be in a national campaign for Microsoft. The next thing she would have said is, “I have to call my agent,” not “How’s my hair?”
What do you guys think?
[Thanks, David!]
Microsoft just launched an app for its search engine Bing for iPhone.
Offered gratis on iTunes, the idea is to put a Microsoft search engine in the hands of iPhone users who have shunned Microsoft smartphones.
Capturing the iPhone market might be a way for Microsoft to bump up traffic for the “decision engine,” which currently has about 10% of the US Internet search market.
Wishful thinking? Maybe not: the first 247 reviews, 191 are five star — 77% — though some of the comments “I love this app, it’s a great Christmas present from Microsoft” set the BS-ometer spinning.
Any Bing aficionados out there planning to download the app?
I gave the web version a quick whirl when it first came out, but it didn’t blow my hair back. Haven’t bothered since.
