There’s typically a period of anticipation after every Apple keynote, between a new product being announced and it arriving in stores for customers to buy.
That may not be the case with today’s Mac event, as a photo shared online show Apple Stores set up with outside line dividers — suggesting that whatever Apple announces today may well go on sale immediately following the event.
On the eve before Apple is expected to unveil the future of the Mac, Microsoft fired its biggest shot at taking down the Mac with its first ever all-in-one PC.
It’s beautiful. It’s powerful. And it could give the iMac some serious competition.
Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).
During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.
Here’s what we learned from the Q4 earnings call:
Apple is set to report its Q4 2016 earnings today, only instead of it being a time for celebration, the company is expected to announce its first annual revenue decline in 15 years.
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Apple CEO Tim Cook and CFO Luca Maestri warned Wall Street that this quarter wouldn’t smash any records, but with the iPhone 7 doing better than expected, could relief be on the way?
Investors and analysts will grill Apple about how well the company expects to perform next quarter during today’s earnings call. And Cult of Mac will be right here, liveblogging the whole shebang when it starts at 2 p.m. Pacific.
Come join the fun — it’s livestreaming on Apple’s investor site.
Need more proof that Apple is going to launch a new MacBook Pro on Thursday?
Apple accidentally leaked images of the OLED touchbar on the upcoming MacBook Pro in its latest update for macOS Sierra. Not only do the images confirm what we’ve known for months, but they also give us a glimpse at how the Magic Toolbar will work.
Check it out:
Mac fans are guaranteed to see a new MacBook Pro with an all-new keyboard at the “Hello Again” keynote on October 27.
Apple added assets in its newly released macOS Sierra 10.12.1 update that appear to confirm the new OLED touch bar on upcoming MacBook Pro.
Apple has registered trademarks for three new MacBooks days ahead of its “Hello again” press event. Two of them are likely to be the new MacBook Pro in 13- and 15-inch sizes, while the other is expected to be a new 13-inch Retina MacBook.
It’s been more than 500 days since the last MacBook Pro release, but Apple’s
“Hello again” Mac event will change that this week.
So what should you be expecting to see? Here’s a rundown of everything we predict Apple will reveal at the eagerly anticipated event, which takes place Thursday at Apple’s 1 Infinite Loop campus.
This week on The CultCast: Is Apple about to make massive updates across the entire Mac line? Don’t miss our Oct. 27 Mac event predictions! Plus: Decoding the Apple event invitation, and everything we know about Nintendo Switch.
This episode is supported by CultCloth, the best way to keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean. Check them out at CultCloth.co and, for a limited time, save 20 percent with code JetBlack.
New Macs are officially on the way.
Apple finally announced that it will be hosting a keynote on October 27th where the company is expected to unveil a new MacBook Pro, MacBook Air and other new hardware.
We’re still trying to decode Apple’s invites for clues on what’s to come, but you can get your iPhone, iPad and Mac ready for the big day with this collection of wallpapers based on Apple’s invite.
Apple has dropped yet another beta build of iOS 10.1 to developers today as the company works to finalize the software update before making available to the public.
Along with iOS 10.1 beta 5, Apple also seeded the fifth beta of macOS Sierra 10.12.1 that is rumored to include support for the new MacBook Pro that will be unveiled at the end of October.
Apple is still planning to launch new MacBook Pros this month, according to the latest rumor out of Asia that claims the 11-inch MacBook Air will be killed off.
Apple’s new MacBook Pro is right around the corner, if recent rumors are to be believed, and it’s shaping up to be one of the most significant refreshes we’ve seen in years. Spy photos all but confirm a new OLED touchbar is coming, but is this advanced hardware really necessary?
Those who are excited about it can see the how customizable function keys might improve their experience in macOS, while others believe it will be little more than a gimmick.
Join us in this week’s Friday Night Fight as we discuss whether the MacBook Pro really needs an OLED touchbar.
It’s not easy to find MacBook cases that are both protective and good-looking; you usually have to choose between the two. But Gumdrop Cases has hit the nail on the head with its new DropTech case.
It promises to be one of the “world’s most durable MacBook cases,” and it looks like it came straight out of a futuristic sci-fi movie. Or maybe a retro iMac? Claim yours on Kickstarter now to take advantage of big discounts with early bird pricing.
One day after dropping new betas for iOS 10 and tvOS 10, Apple has seeded a new beta build of macOS Sierra 10.12.1 to registered developers this morning.
The fourth beta of macOS Sierra 10.12.1 comes a week after Apple released the last build that contained a number of bug fixes and performance improvements for the Mac.
The doors of Apple’s first-ever iOS developer academy in Italy are set to open to students tomorrow, but according to a new report, getting through the doors is harder than getting into Harvard.
If you’re an early iPhone 7 adopter, you’re already getting accustomed to life without a headphone jack. But what if it started to disappear from other devices you use everyday, such as your iPad or MacBook?
With a MacBook Pro refresh on the horizon, fans fear it will be the next device in Apple’s lineup to see its headphone jack disappear. The move could allow Apple to make its most powerful portable even slimmer, but would it be worth it?
Join us in this week’s Friday Night Fight as we discuss whether the MacBook Pro should lose its headphone jack this year, or whether Apple should give consumers and the industry time to adapt to other standards.
Apple fans eager to get an updated MacBook Pro won’t have to wait much longer, according to a report that claims the new machines could come as soon as next month.
Developers received a new beta update for macOS Sierra today, less than a week after Apple dropped the last beta build full of bug fixes.
Google is expected to announce to new Pixel phones that will step up Android’s fight against the iPhone next month — and its assault on Apple won’t stop there.
According to a new report, the company is also planning a Pixel laptop powered by a new “Andromeda” operating system that will do battle with the MacBook. It could also steal some of its features, including the pressure-sensitive trackpad.
The war between Microsoft and Apple may be as synonymous with the 1990s as grunge music, Alicia Silverstone and MTV playing music videos, but it seems that some folks just can’t let go of the past.
That’s based on Microsoft’s latest ad for the Surface Pro 4, which takes aim at the MacBook Air by pointing out that users of Apple’s laptop don’t possess the ability to sketch on screen using a stylus in the way that Surface Pro 4 customers can.
Check it out below.
Apple didn’t reveal any new MacBook Pros or iMacs at today’s iPhone-focused keynote, but the company’s next big software update for Macs finally got an official release date.
Tim Cook is going to disappoint a bunch of Apple fans.
The iPhone 7 and iPhone 7 Plus are set to take the stage at the Bill Graham Civic Auditorium tomorrow, but what Apple fanboys really want today is some new MacBooks.
Apple is set to deliver its biggest keynote of the year on September 7, when the company will unveil its most important new product of 2016: the iPhone 7.
Apple Watch 2, new MacBook Pros and updated iPads are likely on the horizon as well, so we wanted to know if this is the year you’re looking forward to something other than a new iPhone?
Tell us which Apple product you’re most excited about in our reader poll.
The iPhone 7 is coming!
Apple just sent out press invitation to a special event to be held September 7 at 10 a.m. Pacific. The iPhone 7 and iPhone 7 Plus are expected to be unveiled at the event, which will be hosted at the Bill Graham Civic Auditorium in San Francisco.