Looks like Microsoft is up to its old tricks again!
Not happy to simply put out the Surface (and, to be honest, who can blame them?) and then let the market decide if it’s interested, the good folks at Redmond have decided on a new ad campaign that skewers Apple and its “You’re more powerful than you think” strap line.
One of the great user customizations shown off in Apple's recent "Stickers" ad.
Apple did sticker and decal makers a massive favour with its recent “Stickers” ad for MacBook Air, showing the myriad ways users choose to customize their ultra-thin Apple notebooks.
That is backed up by figures, unearthed by website Macstories, which discovered that sticker-makers did, in fact, receive a huge influx of new visitors following the ad — with sales in some cases quadrupling since Apple’s ad aired earlier this month. Geeky Decals, for instance, says that it was selling around 8-10 stickers per day prior to the ad, but is now selling between 40 and 50 per day.
While our Macs were designed for power, they were also made for beauty. Sharply rounded edges and fine materials come together to create the computers we know and love. But with normal daily use, dirt and grime can make our Mac workhorses less attractive.
In today’s video, we show you the surprisingly simple steps you can take to relieve your Mac of filth and enjoy a cleaner, better-looking computing experience. Make use of these quick Mac cleaning tips and having a fresh-looking computer will be a cinch.
Grab a great deal on a refurbished MacBook Pro Ivy i5 Dual 13" Laptop. Photo: Cult of Mac
If you have a MacBook Air from mid-2011, you may have noticed intermittent issues where your laptop has a harder time waking up from sleep mode than it normally would have done, and when it does, the fans might loudly blast as if the whole laptop were on fire.
Although rare, these issues have been afflicting customers for at least the last couple of years. But it seems like Apple has finally figured out what’s wrong, as a new update today specifically for mid-2011 MacBook Air owners fixes the longstanding issues.
We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.
iPhone 6 rumor season is in full bloom this week with a rash of rumors spilling new details on everything from improved battery life, sapphire displays’ extreme durability, SIM trays, and even the robot army that will help assemble Apple’s newest smartphone.
This week we were also treated to new tidbits on the production schedules of the iWatch and next-gen MacBook Airs, but you’ll have to step right up to our crystal ball to see which of these rumors are the real deal, and which are just a bunch of smoke and mirrors.
Unless you’ve been living under a rock for the past few years, you probably already know that the MacBook Air is quite possibly the best computing solution ever created. Its lightweight design allows the MacBook Air to be taken pretty much anywhere but the power within is anything but lightweight.
Now you have the opportunity to get a MacBook Air of your very own with the 11″ MacBook Air Giveaway at Cult of Mac Deals.
This week on the CultCast: Leander’s Big Adventure! Leander’s back to tell us about his top-secret mission to Apple HQ. Plus, CoM reviews editor Charlie Sorrell tells us about some cool gear he’s reviewing. We also run through a list of all the great hardware we’re expecting Apple to dump on us in just a few short months. And we wrap up with an all-new Get to Know Your Cultist, and this round has us diving into some of our favorite movies ever made. Guess who has the weird choice? You’re right, it’s Leander.
Hem and haw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
Our thanks to Lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at Lynda.com.
A larger screen size and possible Retina display are the current elephants in the MacBook Air room.
Apple will kick-off mass production of its eagerly anticipated 12-inch MacBook Air in Q3 this year, according to a new report from DigiTimes.
The report notes that Quanta Computer is set to manufacture the laptops, and suggests that they will feature minor under-the-hood changes although will retain the look of the current generation 11-inch and 13-inch MacBook Air models.
No matter how many updates Microsoft makes to its Surface tablets, it just hasn’t been able to live up to its promise of killing the iPad and MacBook Air in one swoop, but now Redmond is ready to try another tactic — buying you out.
Microsoft announced that starting today, MacBook Air owners can walk into any Microsoft retail store and trade-in their Apple machine for $650 of store credit toward the purchase a Surface Pro 3, which Microsoft swears can replace your laptop, because you know, it’s got Office.
Castello Davarg's leather York case offers sharp looks. Photos: Charlie Sorrel/Cult of Mac
I’ve tried a lot of cases for my Mac notebooks over the years, from a dorky aluminum briefcase for my white “icebook” iBook through cheap, zip-up neoprene sleeves and on to bulky, custom-fitted, shock-absorbing monsters. But the elegant, simple and beautiful Castello Davarg York, cut from a single piece of leather, is the only one that makes any sense for my MacBook Air.
Like the MacBook Air inside, you can’t help but finger and fiddle with the York case. It’s cut from 5-ounce, full-grain leather that’s folded and then hand-stitched along two sides before finishing the edges and … well, that’s almost it. The case has no fastening or closure, and lacks a lining or padded interior, but it is shaped perfectly to fit the MacBook Air. (I tested the 13-inch size, but it also comes for the 11-incher.) It even has a little cutout on the top edge that mimics the one found on the lid of the MacBook itself.
Scoring a sweet deal on an iPhone directly from Apple is nearly impossible. Luck for us, a bunch of Cupertino’s retail partners aren’t afraid to cut some dinero off its price-tag to try to get you in the store. But which store is best for Apple deals?
To locate the top places to get deals on Apple products, DealNews tracked several years worth of deals for the iPhone, iPad, and 11-inch MacBook Air and discovered that certain retailers offer consistently better deals on one specific product. Many of the big name retailers are great for iPhones deals, but you might be the surprised where to look for the best iPad and MacBook Air bargains.
Here are the best places to score a deal for each Apple product:
This week: two awesome Apple artifacts hit the auction block; Oompa-loompas leak pics of a super-sized iPad; forget headphones, the Beats acquisition could be all about video; Woz sets the FCC straight on net neutrality; iPad is where the Gov-er-na-tuh stores his shirtless selfies; a popular travel app you should definitely download, like, right now; and, is Apple building out their own content delivery network?
Heartily guffaw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin!
Our thanks to Smile Software for supporting this episode! If you haven’t tried TextExpander from Smile software, you’re missing out on one of the most useful apps available for the Mac. TextExpander saves you time and effort by expanding short abbreviations into frequently-used text and pictures, and it’s an application Erfon uses every single day. Try it out yourself for free at smilesoftware.com/cultcast.
Apple's 5.5-inch "phablet" iPhone 6 may start mass production in September.
iPhone 6 case leaks have been sprouting up like spring flowersthis May, and while we still have a long wait until Apple reveals the date of its iPhone 6 event, its retail stores might already be prepping for a Fall launch.
Apple retail stores have started blacking out vacation dates for employees in September, pointing to a probable September launch for Apple’s bigger screened iPhone.
A week full of news has passed and your host Joshua Smith is here to give you a wrap-up on some of the biggest features. Warrants to search cell phones, leaked iPhone cases and the latest Snapchat update are among just some of the featured stories in today’s rundown. Take a look at the video and be sure to return next week for another.
Subscribe to CultOfMacTV on youtube.com to catch new episodes of the roundup and other great video reviews, how-to’s and more.
As expected, Apple has introduced its refreshed line of MacBook Air models this morning. The updates don’t bring any major changes, but sport faster versions of Intel’s Haswell processors, and are $100 cheaper than their predecessors.
A lot of rumors are swirling that Apple plans on radically updating its MacBook Air line-up this year. Impressively, Apple is said to be readying a thinner, lighter, 12-inch MacBook Air with Retina Display for release later this year.
Now a new report suggests that Apple will be releasing new MacBook Airs as early as next week. Could this be the 12-inch Retina model everyone’s been anticipating? Sadly, no. We’re going to have to wait a few months yet for that.
We’ve descended upon San Francisco for Macworld 2014! Join us for our show expectations, plus plenty of news, rumors, and discussion on: why 2014 might be the year for Retina Macbook Airs; Apple’s plans for a streaming TV service with Comcast; Office coming to iPad; the problem with emojis; and why iTunes needs to be more like Spotify.
Snicker your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the uproarious good time commence.
And thanks to Lynda.com for sponsoring this episode! Learn at your own pace from expert-taught video tutorials at Lynda.com.
Grab a great deal on a refurbished MacBook Pro Ivy i5 Dual 13" Laptop. Photo: Cult of Mac
It’s been almost two years since Apple announced the Retina MacBook Pro, and it’s still the only Mac with a Retina display. But according to sources in Apple’s supply chain, that’ll change this summer when the Cupertino company finally unveils the Retina MacBook Air.
As laptop speakers go, those built into Apple’s MacBooks aren’t bad — particularly if you have a MacBook Pro. But they can be so much better. Plug Twelve South’s BassJump 2 into one of your USB ports and you have a mini sound-system that dramatically improves your MacBook’s audio performance.
BassJump 2 by Twelve South Category: Audio Works With: MacBook Air, MacBook Pro Price: $69.99
Whether you’re listening to music, watching a movie, or just enjoying a podcast, the BassJump 2 subwoofer gives you significantly richer and fuller sound that you won’t believe is coming from your MacBook. There’s no need for expensive external speakers that take up too much room in your bag, or headphones that limit the experience to just one person.
The BassJump 2 is priced at $69.99, and Twelve South calls it “an essential road tool for listening to and editing tracks on the tour bus, hotel room or anyplace else your music takes you.” Now, I’m no musician or music producer — but I definitely agree.
It seems like we’ve been crowing for years about the promise of IGZO — a display technology that radically improves power efficiency, allowing for thinner, lighter, longer-lasting devices — for ages, but with the iPad Air and iPad mini with Retina Display, Apple finally started actually delivering on that promise.
But what now? A new job application suggests that the next generation of Mac laptops might get IGZO too, paving the way for new design possibilities.
Grab a great deal on a refurbished MacBook Pro Ivy i5 Dual 13" Laptop. Photo: Cult of Mac
The Retina MacBook Pro comes in both 13-inch and 15-inch varieties, but when will the MacBook Air go Retina? Analyst Daniel Matte speculates that it could happen soon, and when it does, there will be three MacBooks with Retina Displays: the 13-inch and 15-inch Retina MacBook Pro, and a 12-inch MacBook Air with Retina Display. Twelve?
Mobile AirDesk by Slate Category: Portable laptop desk Works With: MacBook, iPad mini, iPhone Price: $129.99
Back when the Mobile AirDesk was just a Kickstarter gleam in the eye of design entrepreneur Nathan Mummert, Cult of Macfeatured this project as one we were keeping our eyes on.
Since then, the concept has been funded 5x over by eager future-owners — raising $110,000 in just 15 days — and gone into full scale production.
Ok, sure, this is more of a tip for those with a Macbook Pro or Air, or any other Apple laptop in the last few years with the fantastic tiny power brick design to it.
I know that I’ve struggled for years on the best way to tuck the two pieces of the power cable away. I’ve generally settled on wrapping the thin part of the cord around the included flip-out handles and then wrapping the larger cord around my hand. Sometimes I separate the two cables and do the same thing, so they fit better in a flatter bag or backpack.
This new tip, though, from Twitter user J Cornelius, just plain astonished me when I saw it. Why didn’t I think of that?
The 64-bit iPad Air will have competition from Android-powered rivals next year.
While Android hardware manufacturers were busy trying to pack as many cores as they could into their smartphone and tablet processors, Apple took a different route and decided to go 64-bit instead. It’s a move that makes the iPhone 5s and the latest iPads some of the fastest mobile devices on the market, and so it’s no surprise that its rivals are getting ready to follow suit.
Intel has promised that you’ll be able to buy Android-powered tablets with 64-bit “Bay Trail” processors next year.