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2018 was a wild ride for Apple [Year in Review]

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Year in Review Everything Apple Did 2018
It was a busy year in Cupertino.
Photo: Killian Bell/Cult of Mac

Cult of Mac Year in Review 2018 2018 was a rollercoaster year for Apple — with incredible highs, massive dips, and probably an executive or two throwing up along the way.

Apple became the first $1 trillion public company in U.S. history, unleashed some amazing new products, and pulled in record amounts of cash. But it also faced lows, from the iPhone-throttling controversy to a tanking stock price at the end of the year.

One thing that can’t be said, however, is that this was an uneventful 12 months for Cupertino. Here’s a recap of some of the year’s most memorable Apple moments.

Top Apple analyst predicts shrinking iPhone sales in 2019

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iPhone XR test
Apple's stock price decline could continue well into 2019.
Photo: Apple

Analyst Ming-Chi Kuo is one of the more reliable Apple watchers out there. And he doesn’t have good news for the company.

In his latest note to clients, Kuo slashes his estimate on the number of iPhones Apple is likely to sell in the coming months. Compared to the 50 million iPhones Apple sold in Q1 2018, Kuo thinks the company will sell just 38 to 42 million units.

Top iPhone suppliers give Apple investors good news

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The iPhone XS Max is 25 percent larger than any previous iOS handset. So how is it as an iPad mini replacement?
2018 iPhone sales might be a lot stronger than Apple’s share price would indicate.
Photo: Ed Hardy/Cult of Mac

A pair of companies critical in producing the iPhone enjoyed very strong sales in November. While not definite, this is a clear hint that the recent pessimism about sales of Apple’s handsets is unjustified.

Apple’s share price has dropped about 25 percent in the past couple of months on previous equally vague but negative reports.

Test lab gives iPhone XR top marks for single-cam smartphone

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iPhone XR test
Expensive performing camera in a budget iPhone.
Photo: Apple

The iPhone XR received the highest rating ever for a single-cam smartphone tested by image lab DxOMark.

Apple’s budget option for 2018 held its own against the more-expensive iPhone XS Max in a number of categories. Its score of 101 comes in just four points below that of the iPhone XS Max. And it’s three points better than the Google Pixel 2.

Apple sends out notification pushing iPhone users to upgrade

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Apple advertising 1
This is the message received by users.
Photo: Steve Lederer/Twitter

Apple’s apparently taking its “fire drill” approach to pushing the iPhone XR and XS seriously. As noted by developer Steve Lederer on Twitter, Apple recently sent out a push notification prompting users to upgrade to the iPhone XR or XS.

This was sent out to people on Apple’s iPhone Upgrade Program, so it’s not really breaking Apple’s own App Store rules stating that apps should not send unsolicited spam to customers. However, it’s also not the kind of soft sell we’d usually expect from Apple.

iOS 12.1.1 is out with improvements for FaceTime and Face ID

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Struggling Apple display-maker secures massive bailout
iOS 12.1.1 makes it easier to expand notifications on the iPhone XR.
Photo: Apple

Apple has come out with a big new update for iOS 12 today that brings a host of new features and bug fixes to the iPhone and iPad.

iOS 12.1.1 is available now as an over-the-air update, adding expanded eSIM support on the iPhone XR, XS and XS Max as well as some changes to FaceTime and fixes for Face ID.

Apple finally starts selling its first iPhone XR case

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iPhone XR Clear Case
Protect the iPhone XR without spoiling its design.
Photo: Apple

Apple has finally started selling its first official iPhone XR case, more than a month after the handset made its debut.

The Clear Case, which leaked out in October, is made with a “blend of optically clear polycarbonate and flexible TPU materials” so that you can enjoy your iPhone XR’s design while keeping it protected.

Apple and suppliers suffer a bruising day on stock market

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money
AAPL is having a tough time right now. At least comparatively.
Photo illustration: Ste Smith/Cult of Mac

Apple stock took another plunge yesterday, finishing down 4.4 percent. The reason for the fall is continuing concerns about the iPhone, which have caused numerous analysts to downgrade their price targets for AAPL.

It’s not just Apple that’s being affected, either. The company’s suppliers have also been hit by fears about the future of iPhone sales. Multiple suppliers associated with Apple have seen their stock prices decline by up to 5 percent as a result.

Apple hopes big discounts will boost slowing iPhone sales

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Apple
Apple is changing up its sales strategy.
Photo: Apple

Apple is resorting to very un-Apple marketing strategies to try and bolster sales of this year’s new iPhones, a report claims.

These strategies include discount promotions via “generous” device buyback terms. The company is even moving marketing staff from other projects to try and come up with ways to move the iPhone XR and XS off the shelves. This could be proof positive that the new iPhones haven’t been selling as expected.

Attendees of the Ellen Show given a free iPhone XR

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Ellen iPhone 2
"And you get an iPhone! And you get an iPhone! And YOU get an iPhone!"
Photo: Ellen Show

Apple is literally giving away free units of its iPhone XR handsets.

Okay, so that’s not quite as bad as it sounds, but it’s the free gift which met attendees of the latest edition of the Ellen Show. In an Oprah-like stunt, host Ellen DeGeneres and actress Julia Roberts announced to the crowd that they were all being given a freebie iPhone.

Japan’s decotora trucks skirt-skirt into new ‘Shot on iPhone’ ad

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Dectora
Dectora trucks are unlike any car in the world.
Photo: Apple

Apple puts the iPhone’s low-light shooting capabilities on full display in a new “Shot on iPhone” ad that gives viewers a glimpse inside Japan’s decotora truck craze.

The incredible new video follows Kazuya Sekino, creator of Lady Misaki, a decorated truck with hundreds of LED lights. Apple’s trippy two-minute ad showcases the art of Japan’s many decotora trucks. It also highlights all the good things they do for the community.

Get ready to go for a ride!

Why an Apple Camera would be unstoppable, this week on The CultCast

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CultCast 364 MacBook Pro
An Apple camera with Smart HDR would revolutionize photography.
Photo: Apple

This week on The CultCast: We tell you how iPhone’s Smart HDR takes pics better than cameras costing thousands, and how a proper Apple Camera would be positively unstoppable. Plus: The Supreme Court may force Apple to allow competing app stores; proposed tariffs on the iPhone could send prices sky-high; and Apple says the XR is one of the best-selling iPhones ever.

Our thanks to LinkedIn for supporting this episode. A business is only as strong as its people, and every hire matters. Head to LinkedIn.com/cultcast and get a $50 credit toward your first job post.

Apple quietly introduces new iPhone cases and Apple Watch bands

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Apple’s new silicone cases for iPhone XS
Apple’s new silicone cases for iPhone XS and XS Max.
Photo: Apple

Apple has quietly added some new iPhone XS cases and Apple Watch bands to its Online Store.

Its silicone cases and sport bands now come in hibiscus, mellow yellow, and pacific green. Apple has also added the celestial teal, olive flak, and smokey mauve Nike Sport bands that were made available through nike.com earlier this month.

iPhone XR isn’t a dud. It’s Apple’s best-selling model.

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Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.
iPhone XS seems to be selling well, but iPhone XR sales are stronger.
Photo: Apple

In a change for Apple, its best-selling model isn’t its most expensive. A company VP says the iPhone XR has outsold the iPhone XS series since the cheaper device came out last month.

Perhaps this will allay recent nervousness about how well Apple’s latest device is selling.

The best iPhone XS and XR cases are slim, tough and invisible

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New offerings from MNML Case offer a totally transparent layer of protection for iPhone XS, XS Max and XR.
New offerings from MNML Case offer a totally transparent layer of protection for iPhone XS, XS Max and XR.
Photo: MNML Case

This post is presented by MNML Case.

A huge part of the iPhone’s appeal is its physical design. Sure, it’s got bells and whistles galore, but the way the phone feels in hand is the one feature you’ll encounter most. But you’ve got to protect your investment, especially when it’s a cool $1,099 as with the iPhone XS Max. So when you get a case, it’s worth getting one that doesn’t bulk up or alter your device’s carefully crafted form.

Fortnite now runs at 60fps on iPhone XR, XS and XS Max

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fortnite
ZylTV has made $13,000 so far.
Photo: Epic Games

Fortnite players on iPhone just scored a huge advantage over their adversaries on Android and Nintendo Switch.

Epic Games has optimized the iOS version of Fortnite in its latest patch so that it runs at 60fps on the iPhone XS, XS Max and XR, making the game look better than ever.

Apple dangles extra $100 trade-in for iPhone XS/XR buyers

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iPhone XR battery life is the best of any iPhone on the market.
The iPhone XR is now even more affordable.
Photo: Kristal Chan/Cult of Mac

Getting your hands on the newest iPhones just got a little bit cheaper.

Apple hasn’t knocked the price down on the iPhone XS or iPhone XR yet, but the company is offering a limited-time promotion that gives customers up to $100 extra when you trade in an old iPhone for a new one.

Lackluster iPhone demand hurts more suppliers

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The new iPhones X go on sale tomorrow. Are you ready?
More suppliers reportedly hurt by cut iPhone orders.
Photo: Apple

 More Apple suppliers are reportedly expecting to see their revenues decline as Apple reduces iPhone orders, amid “lackluster sales performance.” The companies named include Largan Precision, which makes iPhone camera lenses, and Career Technology, which supplies flexible printed circuit boards. However, with Apple securing a new agreement, iPhone 16 deals are expected to remain available in key markets, boosting consumer interest.

This follows on from a multitude of other similar recent reports, citing major Apple suppliers including Foxconn and TSMC.

Not so big in Japan? iPhone XR gets a local price drop

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iPhone sales
The iPhone XR may not be quite the massive hit many expected.
Photo: Apple

As rumored, Apple has slashed the price of the iPhone XR in Japan in an attempt to get more units into customers’ hands.

The lower price tag is courtesy of NTT Docomo, the country’s main mobile carrier. As of today, customers signing up for a 24-month contract can save around $100 on the cost of the device over its lifespan. The total reduction is from 36,000 yen down to 24,000 yen — plus mandatory contract fees.

Amazon stocks its Apple store with new products ahead of Black Friday

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Apple store
Why go to the Apple store when you can just order it on Amazon with Prime shipping?
Photo: Nadine Kahney/Cult of Mac

The biggest shopping day of 2018 is nearly upon us and Apple and Amazon are teaming up to take advantage of the spending bonanza.

As part of its new online sales deal with Apple, Amazon has recently added a bunch of Apple’s latest products to its authorized reseller page, some of which are a bit cheaper than on Apple’s website.

olloclip’s new X lenses work with latest iPhones at last

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new olloclip mounts
olloclip releases lens mounts so its Connect X lenses fit the three newest iPhones.
Photo: olloclip

olloclip Connect X lenses will now fit on the iPhone XR and XS models thanks to new mounting clips rolled out today.

The release of dedicated clips for Apple’s latest flagship handsets comes two weeks after olloclip announced new Pro and intro lenses in the Connect X line-up. The new lenses were designed after the release of the iPhone X to cover larger image sensors.

Samsung’s next phone could pack 6 cameras and 5G

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Galaxy S9
The 2019 Galaxy lineup is coming in February.
Photo: Samsung

The iPhone is set to get some huge competition from Apple’s biggest rival in 2019.

Samsung is reportedly planning to unleash its biggest phone ever for the 10th anniversary of the Galaxy lineup. If the report is accurate, Samsung’s Galaxy S10 will pack two times as many camera lenses as the iPhone XS Max and come with an even bigger display.

Google Photos can now adjust background blur on Portrait Mode pics

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Google Photos library backup on iPhone X
Google Photos is the photo and video backup app we all wish Apple would give us.
Photo: Ian Fuchs/Cult of Mac

You no longer need to buy the iPhone XS or XS Max to take advantage of one of the best features on the new devices’ camera.

Google Photos pushed out an update this morning that allows any iPhone owner with a Portrait Mode camera to adjust the background blur after a photo has been taken.

Apple reportedly cuts both iPhone XR and XS orders

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iPhone XS Max
Suppliers supposedly aren't too happy about it.
Photo: Ed Hardy/Cult of Mac

According to The Wall Street Journal, Apple has reduced its orders for both the iPhone XS and iPhone XR.

This comes at a time when the overall smartphone market is slowing down. This is supposedly making it difficult for Apple to accurately forecast just how much demand there is for each of its three smartphone models.

Adobe Lightroom plays nice with new iPad Pro and Apple Pencil

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Adobe Lightroom
Lightroom mobile updates bring Apple's latest mobile tools into the fold.
Illustration: Adobe

Adobe added fresh tasks to its iOS version of Lightroom so that it can be used with Apple’s newest mobile tools.

Beginning today, Lightroom Mobile will support both the latest iPad Pro models and the redesigned Apple Pencil. With the pencil, users can double-tap to switch between paint and erase modes with certain tools.

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